Growth & Brand Marketing Strategist

Job Title: Growth & Brand Marketing Strategist
Company: Perseverance with POISE
Type: Remote

About Perseverance with POISE
Perseverance with POISE is a mission-driven community and empowerment movement dedicated to helping nurses and healthcare professionals navigate burnout, protect their peace, and reclaim their identities beyond the shift. Founded by Darnetta Richardson, a Registered Nurse and Nurse Burnout Recovery Coach. We provide transformative live workshops, coaching, and a supportive community space where nurses learn to thrive both personally and professionally.

Role Overview
We are seeking a proactive, creative, and vision-aligned Growth & Brand Marketing Strategist to lead our marketing engine and elevate our brand presence. In this role, you won't just execute tasks you will bring fresh ideas, take ownership, and develop end-to-end strategies to boost brand visibility, expand organic reach, and drive enrollment for our community and upcoming workshops.

Key Responsibilities
Strategic Growth & Positioning: Develop and execute multi-channel marketing strategies to elevate brand positioning and attract our target audience of nurses and clinicians.

Content & Campaign Strategy: Create high-converting, multi-channel content strategies (Facebook , Instagram, Threads, and private community) that foster organic engagement and tell our story authentically.

Community & Event Marketing: Design launch and nurturing campaigns to convert social followers into active community members and registered workshop attendees.

Paid Advertising (As Needed): Build, manage, and optimize targeted paid campaigns (Meta Ads / LinkedIn Ads) to scale event registrations and expand brand reach.

Performance Tracking: Monitor key metrics, analyze campaign performance, and continuously optimize channels for maximum return on investment.

Qualifications & Traits We’re Looking For
Proactive & Creative Mindset: A self-starter who brings fresh ideas, anticipates needs, and drives projects independently from concept to launch.
Proven Marketing Experience: Strong background in brand strategy, organic growth, and community building (experience with personal or mission-driven brands is a huge plus).
Technical Proficiency: Hands-on experience with social media management tools, platform growth tactics, and Meta Ads Manager.
Empathetic Messaging: Exceptional written communication skills with the ability to speak warmly and authentically to healthcare professionals.

How to Apply
If you are passionate about mission-driven marketing and ready to make a real impact, we’d love to see your work!
Please send your Resume and Portfolio
(Applications submitted without a portfolio will not be considered.)