Meta Ads Media Buyer / Ads Operator

Meta Ads Media Buyer / Ads Operator
Contract Type: Contractor
Time Zone: CST
Compensation: $500–$1,000 USD/month

About the Role
We are looking for a Meta Ads Media Buyer / Ads Operator who can confidently launch, manage,
optimize, and scale paid advertising campaigns on Meta.
The ideal candidate has strong hands-on experience with Meta Ads Manager and understands the full
campaign setup and management process. You should be comfortable working with either B2C or B2B
offers and be focused on driving measurable business results.
This is a hands-on execution role for someone who can take ownership of client campaigns from setup and
launch through ongoing optimization and scaling.

Key Responsibilities
Set up and launch Meta paid advertising campaigns for clients.
Configure campaigns, ad sets, targeting, budgets, placements, tracking, and other required settings
inside Meta Ads Manager.
Monitor campaign performance and identify opportunities for improvement.
Optimize campaigns based on performance data and business objectives.
Manage and maintain active campaigns on an ongoing basis.
Adjust budgets, targeting, creatives, and campaign settings to improve performance.
Identify underperforming campaigns or ad sets and take appropriate optimization actions.
Scale campaigns that are producing strong results while maintaining profitability.
Continuously monitor campaign performance and make data-driven decisions.
Work toward producing profitable campaigns and positive ROAS for clients.

Essential / Must-Have Qualifications
Proven hands-on experience launching and managing Meta paid advertising campaigns.
Strong knowledge of Meta Ads Manager and campaign setup.
Ability to independently launch, optimize, and manage campaigns from start to finish.
Experience working with either B2C or B2B offers.
Strong understanding of campaign optimization and performance management.
Ability to analyze campaign performance and make data-driven optimization decisions.
Demonstrated ability to optimize and scale campaigns toward positive ROAS.

Preferred Qualifications
Experience managing paid Meta campaigns for multiple clients or offers.
Experience scaling campaigns while maintaining profitability.
Strong understanding of performance marketing metrics and ROAS.
Experience working with both B2B and B2C campaigns is a plus.
Ability to work independently and take ownership of campaign performance.

Key Performance Indicators (KPIs)
Success in this role will primarily be measured by client results and campaign profitability, including:
Positive ROAS
Ability to optimize campaigns and improve performance
Ability to scale successful campaigns
Consistent campaign management and maintenance
Overall contribution to achieving client advertising objectives

What We're Looking For
We're looking for someone who is hands-on, data-driven, and results-oriented. You should be able to
confidently navigate Meta Ads Manager, launch campaigns without extensive supervision, identify what is
and isn't working, and take action to improve campaign performance.
If you understand that successful media buying is ultimately about producing profitable results—not just
generating clicks or impressions—we'd like to hear from you