Ecom Email marketing lead (Email Marketing (Klaviyo) )

The company
A profitable, growing US-based specialty ecommerce brand (~15% YoY, 130K+ lifetime orders) built on authentic sourcing, education, and a founder who is a genuine content creator with a large audience. The brand's identity is real people, real products, real stories. Email is already profitable here. Your job is to make it a growth engine.

The role
You own email revenue end to end. Not "send the weekly campaign" ownership. Actual ownership: you walk into meetings with ideas, tests you're running, segments you've built, and numbers you want to move. The subscription program is the heart of the business; your north star is converting new subscribers into buyers, buyers into subscription members, and lapsed members back.

What you'll do
Own Klaviyo: campaigns, flows, segmentation, list health, deliverability
Convert new email subscribers into first purchases; build and relentlessly refine welcome, post-purchase, winback, and subscription-lifecycle flows
Generate a high volume of campaign ideas: launches, seasonal moments, community contests, loyalty and referral pushes, education-driven sends
Segment obsessively. If the list is only cut three ways, you're not done
Grow and retain the subscription program; treat subscriber retention past the second and third box as your most important number
Design email visuals yourself or with the team: photography-based, hand-made graphics. This brand never ships AI-generated imagery
Weave the founder's existing content (video, humor, storytelling) into email with low friction
Scout new tools, angles, and ideas proactively and bring them to the table
Protect deliverability: authentication, list hygiene, sending reputation

How we measure you
Clicks, conversions, and revenue per email . List and subscription growth. Retention. We do not celebrate open rates and neither should you.

What you must know cold
The path of an email : inbox placement → open → read → click → convert, and what breaks each step
Deliverability fundamentals: DKIM/SPF/DMARC, sender reputation, warming, spam trap hygiene, why inactive addresses get cut
Why plain-text often beats designed HTML, email weight limits, preview text, dark mode rendering
One email , one goal, one link. CTAs as calls to value, not "shop now"
Avatars, not demographics. Angle beats copy, copy beats subject line
That a small slice of the list drives most of the revenue, and that unsubscribes are free list cleaning
Voice-of-customer research: mining reviews and real questions for language and angles

On AI
This company uses AI seriously as a tool for research, analysis, and drafting support, and is strongly against AI-passing-as-human output. Every word that ships is written by hand or aggressively reviewed by hand. No AI-generated visuals, ever, under any circumstances. If you can't tell us where the line is, this isn't your role.

Strong pluses
Genuine interest in tea, tea culture, or China
A feel for comedic writing and creator-driven content
Hands-on graphic design ability (email graphics, light photo editing)
Experience running Meta/TikTok ad campaigns (this role may take on ad execution under marketing leadership)