Instagram Lead Generation & Outreach Virtual Assistant for Clothing Brand

PRIMARY RESPONSIBILITIES

• Research and identify qualified Instagram prospects
• Engage with potential customers before sending messages
• Send personalized outreach messages using our approved scripts
• Respond to basic questions using provided business information
• Qualify prospects by identifying their needs, budget, timeline, and interest level
• Schedule qualified prospects for consultation and sales calls
• Coordinate available appointment times and send booking links
• Send appointment confirmations and reminder messages
• Follow up with no-shows and help them reschedule
• Follow up with prospects who have not responded
• Direct interested prospects to the correct product, website, or consultation
• Track every prospect, conversation, and appointment in Google Sheets
• Tag leads as New, Contacted, Responded, Qualified, Follow-Up, Booked, Showed, No-Show, Sold, or Not Interested
• Identify potential podcast and interview guests for ODMTV
• Provide a short report at the end of each workday
• Protect the reputation and voice of the ODM brand

REQUIREMENTS

• Previous Instagram outreach, appointment-setting, sales-support, or lead-generation experience
• Proven ability to turn conversations into qualified booked calls
• Comfortable asking prospects qualifying questions about their needs, budget, and timeline
• Experience scheduling appointments through Calendly, Google Calendar, or a similar platform
• Strong written English
• Ability to write naturally and conversationally
• Excellent attention to detail
• Experience using Google Sheets
• Reliable internet access
• Ability to follow scripts without sounding robotic
• Comfortable researching clothing brands and entrepreneurs
• Able to protect confidential business information
• Available for approximately 10 hours per week
• Willing to complete a paid skills test

APPOINTMENT-SETTING EXPECTATIONS

The VA will not be responsible for closing high-ticket sales. The VA’s job is to find qualified prospects, start conversations, identify their needs, overcome basic objections, and schedule them for a call with the owner.

A qualified booked call means:

• The prospect has a clothing brand or seriously intends to start one
• The prospect has expressed interest in a specific ODM product or service
• The prospect understands the general purpose of the call
• The prospect has confirmed the scheduled date and time
• The prospect has provided accurate contact information
• The appointment is recorded in the lead tracker and calendar

The VA must not pressure unqualified people into booking calls simply to meet a quota.