Link Acquisition & Digital PR Specialist

Build Authority. Earn Powerful Backlinks. Drive Real SEO Growth.
Are you a Link Building Specialist who knows the difference between a backlink and a backlink that actually matters?

At Penji, we're looking for an experienced Off-Page SEO & Link Building Specialist who can go beyond mass outreach and build a strong backlink profile through strategic prospecting, personalized outreach, relationship-building, and high-quality placements.
If you know how to turn a cold email into a real conversation—and a conversation into a valuable backlink—we want to hear from you.

YOUR MISSION
Your goal isn't to build thousands of backlinks.
Your goal is to build the right backlinks from the right websites that strengthen our authority, improve rankings, and contribute to measurable SEO growth.

SECURE HIGH-AUTHORITY BACKLINKS
Identify, qualify, and acquire quality backlink opportunities from reputable and relevant websites in areas such as:

• SaaS
• Marketing
• Design
• Technology
• Startups
• Business & Digital Marketing

We're particularly interested in placements from websites with strong authority, relevance, organic traffic, and genuine editorial value.

RUN SMART OUTREACH CAMPAIGNS
Create personalized outreach campaigns that:

• Get responses—not just opens
• Start genuine conversations
• Build relationships with publishers and website owners
• Secure relevant editorial placements
• Generate consistent backlink opportunities
• Maintain long-term relationships with quality publishers

No spam. No copy-paste outreach. No quantity-for-the-sake-of-quantity.

PROMOTE LINK-WORTHY CONTENT
Collaborate with our creative and marketing teams to promote content and assets such as:

• Infographics
• Original research
• Data-driven content
• Visual assets
• Guest posts
• Industry resources
• Creative link-building campaigns

Your job is to identify who would genuinely want to reference our content—and why.

COMPETITIVE BACKLINK RESEARCH
Use SEO tools to:

• Analyze competitor backlink profiles
• Discover new link opportunities
• Identify link gaps
• Find relevant publishers and websites
• Evaluate backlink quality
• Develop strategies to improve our overall domain authority

WHAT WE'RE LOOKING FOR
Required Qualifications

• Proven experience in Off-Page SEO, Link Building, or Digital PR
• Demonstrated success acquiring high-quality backlinks
• Experience securing links from DR50+ websites is highly preferred
• Strong understanding of White Hat SEO
• Good knowledge of Google's link quality guidelines
• Excellent written English communication skills
• Strong research and prospecting abilities
• Ability to build professional relationships with:

o Website owners
o Editors
o Bloggers
o Publishers
o Journalists

• Highly organized, self-motivated, persistent, and results-driven

Tools & Platforms
Experience with any of the following is a strong advantage:

• Ahrefs
• SEMrush
• Hunter
• BuzzStream
• Pitchbox
• Similar SEO, prospecting, and outreach platforms

Important: You should know how to evaluate a backlink based on more than just Domain Rating.
We want someone who understands relevance, organic traffic, topical authority, editorial quality, link placement, anchor text, and overall SEO value.

BONUS POINTS IF YOU HAVE:

• SaaS, technology, startup, or design industry experience
• Digital PR experience
• Journalist outreach experience
• Guest posting expertise
• Experience with niche edits and resource link building
• Knowledge of topical authority and entity-based SEO
• Experience creating creative or data-driven link-building campaigns
• Proven ability to develop publisher relationships from scratch

WHY JOIN PENJI?

• 100% Remote
• Work with a global brand
• Long-term career growth opportunities
• Collaborate with an experienced Creative & Marketing Team
• Exposure to modern SEO, Content Marketing & Digital PR strategies
• Supportive and results-driven remote culture

THIS IS NOT A MASS-OUTREACH JOB.
We're not looking for someone who can send 10,000 generic email s.
We're looking for someone who can:
Find the right opportunities.
Write outreach people actually want to answer.
Build relationships that last.
Earn backlinks that matter.
Turn off-page SEO into measurable growth.
If you're confident that you can do that, we'd love to see what you've accomplished.

HOW TO APPLY
Want your application to stand out?
1. Complete the application form:
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2. Submit your Link Building / Backlink Portfolio

Please include actual backlink examples or case studies whenever possible.
For each backlink, provide:

• Target URL
• Source URL
• Domain Rating (DR)
• Link Type — Guest Post, Niche Edit, Resource Link, Editorial Link, etc.
• Anchor Text Used
• Do follow / No follow
• Paid or Free Placement

SHOW US THE RESULTS.
Don't just tell us you're good at link building.
Show us the links you've earned, the strategy behind them, and the impact you've helped create.

Apply today!