IT and Digital Marketing Specialist

We are seeking a tech-savvy, detail-oriented Marketing Operations & CRM Specialist to manage our digital infrastructure and grow our online presence. In this role, you will bridge the gap between IT data management and digital marketing. You will be responsible for maintaining our CRM system, ensuring data integrity, and executing paid digital advertising campaigns. The ideal candidate loves organizing data just as much as creating high-converting ads.
Key Responsibilities
CRM & IT Operations:
Manage, clean, and routinely update the company CRM system.
Build automated workflows, email sequences, and lead-scoring systems.
Troubleshoot basic software integrations between our website, CRM, and marketing tools.
Ensure data security and accurate reporting across all digital platforms.
Digital Marketing & Ad Creation:
Set up, launch, and manage paid ad campaigns (Meta, Google, LinkedIn, etc.).
Write compelling ad copy and collaborate on visual asset creation.
Monitor ad performance, optimize budgets, and improve return on ad spend (ROAS).
Conduct A/B testing on ad creatives and landing pages to boost conversions.