Meta Ads Manager + Creative Strategist | Ecommerce | Part-Time

We are a growing North American ecommerce children's brand looking for a long-term Meta Ads Manager + Creative Strategist.

This is not just a media buying role. We need someone who can own the full process:

Performance data > diagnosis > strategy > creative concepts > ad creation > testing > optimization.

You should be able to look at our account and proactively tell us what's happening, why, what we should do next, and what creative needs to be made.

RESPONSIBILITIES

• Manage and optimize Meta/Facebook/Instagram ads
• Recommend when to increase, decrease or reallocate budgets
• Identify winning and underperforming ads and when to scale, pause or continue testing
• Manage prospecting and retargeting strategy
• Analyze ROAS, CPA, CTR, CPC, CPM, frequency and ecommerce funnel performance
• Develop structured creative testing strategies across hooks, messaging, formats, audiences and offers
• Analyze video performance and identify hook, retention, click and conversion problems
• Proactively identify creative gaps and what needs to be made next
• Create specific creative concepts, hooks, messaging and briefs
• Personally edit and create Meta video ads using our existing UGC, product videos, founder footage, photography and other assets
• Create recuts, new hooks, text overlays, captions, CTAs and creative variations
• Create simple static/graphic ads when needed
• Identify when new UGC or footage is required and brief our team accordingly
• Monitor creative fatigue and prepare new iterations before performance declines
• Review the funnel from click > add to cart > checkout > purchase
• Plan advertising around launches, promotions, seasonality and different geographic markets
• Provide weekly reporting explaining what happened, what we learned and exactly what should happen next

WHAT WE'RE LOOKING FOR

• Strong hands-on Meta Ads experience
• Ecommerce/DTC experience
• Strong creative strategy skills
• Short-form video ad editing experience
• Ability to turn raw footage into finished Meta ads
• Strong understanding of profitable ROAS and CPA, not just engagement or CTR
• Experience with structured A/B and creative testing
• Shopify experience
• Strong communication and analytical skills
• Proactive and able to work independently

Experience with Klaviyo, GA4, CapCut, Premiere Pro, Canva or Adobe tools is a plus.

We are a bootstrapped business, so profitability and efficient use of ad spend matter. We don't want someone who simply launches campaigns, sends reports, or tells us to "make more creatives."

We want someone who can diagnose the problem and give us specific actions. For example: keep the winning hook, shorten the middle, move the product reveal earlier, test two new CTAs, and explain why.

This is a part-time remote position with the potential for a long-term relationship.

TO APPLY

Please complete our application form:

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Applications without a completed form will not be reviewed. The application includes real Meta Ads scenarios because we care more about how you think and solve problems than a generic cover letter.