Virtual Assistant (Brand Manager / Social Media / Graphic Design)

About the Brand
We are a luxury travel content brand launching in the next couple of weeks. We are in the final sprint to launch and need the right person to get integrated into the business now — and grow with us after.

Platforms: Instagram (primary), TikTok, Facebook , Pinterest, YouTube
Business model: UGC brand partnerships, hotel collaborations, affiliate income
Target audience: Luxury smart travelers, adventure + comfort seekers, traveling parents
Parent company: Happy Leader LLC
Stage: Active launch in the next couple of weeks. Content is ready. We need someone to hit the ground running.

The Role
We are looking for a true all-rounder — someone equally strong in creative and operations. This is not a task-executor role. We need someone who thinks ahead, takes initiative, and works independently with minimal hand-holding. You will be one of the most important people in building this brand.

The creator handles filming, brand decisions, approvals, and deal negotiations. You handle everything else.

Hours: 20–30 hours per week. Overtime will be needed in the next few weeks to get the brand off the ground — this is a launch sprint and we need someone who can flex with it.
Schedule: Flexible — but availability during some mornings and evenings EST is required. You must be reachable and responsive during key windows.
Rate: $5 USD per hour to start. Performance bonuses available for exceptional work and results.
Communication: Async preferred. Google Drive for files. Email for outreach. Weekly check-in call.
Start date: Immediate — brand launches in the next couple of weeks.
Tools provided: Claude Pro, Google Workspace, Canva Pro, CapCut — all at no cost to you.

What You Will Do
Your work falls into four categories. You must be genuinely capable in all four.

1 — Content Creation & Editing

• Edit raw footage into polished Reels — hooks, pacing, captions, trending audio. Quick turnaround is non-negotiable.
• Design branded carousels from approved copy and brand assets. Each slide must be on-brand — not generic, not templated.
• Build single-image static posts from approved copy. Must match the brand aesthetic exactly.
• Deliver on time, every time. If you need more time, communicate before the deadline — not after.

2 — Content Operations

• Write detailed briefs for every approved post: hook, talking points, B-roll list, on-screen text, audio note, CTA.
• Draft platform-specific captions for IG, TikTok, Pinterest, and YouTube in the creator's voice.
• Submit 10 content ideas every Monday by 9am EST in a standard format.
• Maintain a 50-tag hashtag bank and separate keyword lists for Pinterest and YouTube.
• Schedule and publish content across all platforms using Hootsuite or Buffer.
• Build and manage lead magnet PDFs tied to comment keyword triggers.

3 — Social Media Management

• Manage the brand's presence across Instagram, TikTok, Pinterest, and YouTube. Monitor, respond, and engage.
• Respond to comments, DMs, and community interactions in the creator's voice. Fast response time matters.
• Track key metrics weekly. Flag what is working and what is not.
• Every post, comment, and interaction must look and sound like this brand — never generic.

4 — Brand Partnerships & Outreach

• Research and initiate outreach to hotel and resort partners for collaboration and review opportunities.
• Manage the brand's presence on UGC platforms including Billo, JoinBrands, and ---------- .
• Track all outreach, follow-ups, and deal status in a simple tracker.

What We Need From You

REQUIRED — Brand experience. You have worked with a creator brand, a content brand, or a personal brand before. You understand how brand voice works and why consistency matters. If you have not worked inside a brand before, this is not the right entry point — please do not apply.

• Social media fluency — you understand how Instagram, TikTok, Pinterest, and YouTube actually work. Not just theoretically. You watch the space, you notice trends, and you apply them.
• Reel and carousel editing — you can take raw footage and produce a polished Reel. You can design a carousel that looks elevated and on-brand. Show us your work.
• Quick turnaround — this is a brand in active launch. When something needs to go out, it goes out. Reliability and responsiveness are requirements, not nice-to-haves.
• EST morning and evening availability — you do not need to be online 9–5 EST, but you must be available and responsive during key morning and evening windows.
• AI fluency — you use Claude, ChatGPT, or similar tools regularly in your work. You know how to prompt for results and apply AI output to real tasks.
• Proactive communication — you update before you are asked. You flag issues before they become problems. We should never have to chase you.
• Genuine interest in travel — you find yourself watching luxury travel content because you love it. Not just for research.

Compensation & Growth
Starting rate: $5 USD per hour
Hours: 20–30 per week. Overtime expected in the next few weeks during the brand launch sprint.
Performance bonuses: Available for exceptional work, UGC deal results, and successful hotel pipeline outcomes. Specifics discussed at offer stage.
Tools provided: Claude Pro, Google Workspace, Canva Pro, CapCut — all at no cost to you.
Growth: This brand is building from zero with a clear path to significant revenue. The right person grows with it.
Rate review: After 60 days based on performance.

How to Apply
We read every application carefully. A generic application will not be considered. Show us you have read this posting and that you understand what this brand is.

Your application must include:

1. Introduction
Tell us who you are, what you do best, and why this role is the right fit for you right now. Specific, not generic.

2. Brand experience — REQUIRED
You must have worked with a creator brand, a content brand, or a personal brand. Tell us specifically what you did, what the brand was, and what the outcome was. No brand experience means no consideration — do not skip this.

3. Portfolio
Show us your Reel editing work. Show us carousel designs you have built. Show us content you have created, edited, or managed. Links or attachments — no portfolio, no consideration.

4. AI tools
Tell us specifically how you use AI in your work. Which tools, for what tasks, how often. "I use AI sometimes" is not an answer.

5. The brand question
In 2–3 sentences: what do you think this brand's biggest content opportunity is, based on what you know from this job description?

6. Availability
Confirm you are available to start immediately and that you have morning and evening EST availability. Tell us specifically when you are typically online.

7. Subject line — REQUIRED
Your application subject line must read exactly: "Happy Leader — VA Application". Applications without this exact subject line will not be reviewed. This is your first test — read everything carefully.

Green Flags — We Want to See These

• You have worked with a creator or content brand before and you lead with it in your application.
• Specific examples — not "I have experience with Canva" — "I built a brand board for a travel creator that included X, Y, Z."
• You reference the brand's content focus or travel niche — it signals you actually read this.
• You mention Claude, ChatGPT, or other specific AI tools and describe exactly how you use them.
• You go beyond the application requirements and add something we didn't ask for.

Red Flags — These Will Disqualify Your Application

• "Dear Hiring Manager, I am interested in this position" with no specific reference to the brand or this listing.
• Telling us you are good at editing and design without showing us anything.
• You have not worked with a creator or content brand before. This is a hard requirement — please do not apply.
• You did not answer the brand question.
• You took 24+ hours to respond during the application process — we already know how the role will go.

We are building something real in the luxury travel space.
The right person will feel that in their bones and show it in their application.