Full-Time Growth Marketer: Strategy, Ads, Creative & Conversion for a US Health Brand

*MUST BE ABLE TO WORK NEW YORK (EST) TIME ZONE (9am-5pm)*
About us

Pep'd is a US-based health and wellness company. We sell science-backed products directly to consumers through our website. The company is small, moving fast, and the founder is directly involved in everything - you will work with them daily, not through three layers of management.

The product is proven, What we do not have yet is a marketing engine. That is the job.

What this role actually is

You will own marketing end to end. Not a piece of it - all of it. Strategy, creative, distribution, measurement. If a customer sees something from us, you made it or approved it.

You will not be handed a playbook. You will write the playbook, get it approved, and then run it.

What your responsibilities would be:

Marketing strategy:

• Build the quarterly marketing plan: channels, budget split, targets, timeline
• Define who we are talking to and what makes them buy
• Own the content calendar across our social channels
• Influencer and partnership marketing
• Research and build vetted lists of potential influencer partners in the health, fitness, longevity and beauty space
• Write and send the outreach yourself — cold DMs, cold email , follow-up sequences
• Negotiate simple deals (gifting, affiliate, flat fee) and track what each partner actually delivers
• Manage the relationship after signing, not just the first message

Creative and graphic design

• Design ad creative, social posts, email graphics and landing page assets in Canva, Figma or Adobe
• Produce enough volume to test properly (multiple creative variations per campaign, not one hero image).
• Write ad copy and hooks, including short-form video scripts
• Paid ads
• Build, launch and manage campaigns on Meta and TikTok (Google/YouTube a plus)
• Manage the daily budget and report on spend
• Analytics and reporting to CEO
• Track performance honestly: CTR, CPC, CPA, ROAS, conversion rate at each funnel step
• Tell us clearly what is working, what is not, and what you are killing this week
• One weekly written report. Short, numbers first, recommendation at the end

Website input
-Learn our website inside out and identify what is costing us conversions: page speed, mobile experience, checkout friction, unclear copy, broken flows

• Write up the fixes as a prioritized list
• Work alongside our developer to get those fixes shipped and then A/B test them

Important Compliance

We operate in health and wellness. Advertising in this category is restricted on Meta, TikTok and Google. We have LegitScript certification which allows us to advertise on Meta within the guidelines set for telehealth brands. There are things we legally cannot say about our products, and an ad account ban would seriously hurt this business.

You must be willing to work inside strict claim guidelines and get copy approved before it goes live. Previous experience advertising a Legitscript compliant telehealth, supplements, skincare, health, fitness or any restricted category is a significant advantage. If you have ever had an ad account restricted and worked out how to fix it, mention that also.

We are focused on building a healthy and friendly working environment and welcome all applicants who believe they can be a part of that.