DSP Manager

The DSP Manager is responsible for managing and optimizing the demand-side platform to enhance digital advertising performance. This role involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

Key Responsibilities

• Create SOPs and effectively lead a team to ensure smooth operations and achieve organizational goals
• Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency
• Manage the setup, execution, and optimization of advertising campaigns across various channels
• Develop and implement data-driven strategies to maximize campaign performance and ROI
• Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed
• Analyze campaign data and performance metrics to derive actionable insights and inform future strategies
• Use analytics tools to track audience behavior, conversion rates, and other relevant metrics
• Work closely with cross-functional teams, including sales, creative, and product development, to align campaign objectives and strategies
• Foster relationships with external partners, such as media agencies and ad tech vendors
• Manage campaign budgets effectively, ensuring cost efficiency while meeting performance goals
• Prepare budget forecasts and reports to track spending and ROI
• Stay updated on industry trends, new technologies, and best practices in digital advertising and programmatic buying
• Implement innovative solutions to enhance campaign effectiveness and leverage new opportunities
• Create and present detailed reports on campaign performance to stakeholders, providing insights and recommendations for improvement
• Utilize data visualization tools to communicate findings effectively

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management
• Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies
• Proficient in data analysis and reporting tools, with the ability to interpret complex data sets
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
• Familiarity with major DSPs (e.g., Google Marketing Platform, The Trade Desk) and digital marketing platforms

What We Offer:

• Competitive salary base
• Permanent WFH setup
• Unlimited FREE access to MAG School courses and SOP Library!
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement

Your next big move starts here. If you’re ready to grow with a team that values your potential, apply now!

Feel free to reach out at ---------- with any follow-up.