Social Media Manager / Creative Director

Creative Director / Social Media Manager

Premium Men's Fitness Coaching Company

We're looking for a Creative Director / Social Media Manager to lead the growth of our social media presence and help position our brand — and our founder — as a leading authority in men's fitness coaching.

This is a high-ownership role for someone self-sufficient, forward-thinking, and ready to take the lead on our content strategy. You'll work directly with the founder to build a premium, high-performing brand presence across social platforms, from concept through to publishing and analysis.

About Us:
We help corporate men transform their physique, health, and fitness through premium, results-driven coaching. As we scale, we're investing in content and personal branding to match the quality of our coaching with the quality of our online presence.

The Role:
You'll own the full content lifecycle — from research and ideation through to video editing and carousel creation, posting, and performance tracking — with a strong focus on premium positioning and founder personal branding.

Key Responsibilities:

• Research viral and trending formats within the fitness/coaching niche
• Lead content planning and ideation across platforms
• Use of AI to assist in all tasks
• Edit video content (Reels, TikToks, YouTube Shorts, etc.)
• Design carousels and static content (With content produced by the founder)
• Cross-post and adapt content across social platforms
• Create Instagram Stories ((With content produced by the founder)
• Track and report on performance analytics, using insights to refine strategy

What You'll Bring

• Proven experience managing social media for a brand, business, or personal brand
• Strong creative instincts with an eye for premium, on-brand visual content
• Confidence working independently, taking initiative and making suggestions to promote growth
• Familiarity with content trends and formats in fitness, wellness, or a related niche
• Excellent written communication skills for scripting and written copy

Tools You'll Use:

• Canva
• Video editing software (Edits, InShot, CapCut, or similar)
• Claude AI
• Google Drive