Meta Ads Specialist – Real Estate

Remote Part-Time Position | 10–20 Hours per Week | $10–$25 USD per Hour

The Opportunity

Growth Wing Studios is a growing real estate company seeking an experienced Meta Ads Specialist to manage and improve our Facebook and Instagram advertising campaigns.

We need someone who understands how to generate qualified real estate leads and convert paid traffic into genuine inquiries and booked appointments—not someone who simply launches campaigns and waits for instructions.

This is a long-term contractor position requiring approximately 2–4 hours per working day. The schedule is flexible, but campaigns must be monitored consistently.

Your Main Objective

Your primary goal will be to generate more qualified real estate leads while controlling acquisition costs and identifying profitable opportunities to scale.

You will be responsible for:

Planning and executing Meta advertising strategies
Launching lead-generation campaigns for real estate services
Monitoring campaigns and making timely optimization decisions
Testing audiences, locations, creatives, ad copy, offers, and lead forms
Improving lead quality while reducing CPL and CPA
Determining when to scale, pause, restructure, or replace campaigns
Reviewing the full customer journey from ad click to inquiry or appointment
Installing and maintaining Meta Pixel, CAPI, and conversion tracking
Checking that leads are correctly delivered to our CRM or sales team
Providing clear reports with results, observations, and recommended actions
Communicating creative and campaign requirements to our internal team
What Success Looks Like

A successful candidate will be able to:

Generate consistent and qualified real estate leads
Explain why campaign performance has improved or declined
Make decisions based on data rather than assumptions
Identify problems before they waste a significant amount of budget
Develop new testing ideas without waiting for detailed instructions
Scale successful campaigns while maintaining lead quality
Connect advertising performance with appointments and sales opportunities
Required Experience

You should have:

At least two years of professional Meta Ads experience
Recent hands-on experience using Meta Ads Manager
Proven results from lead-generation or conversion campaigns
Strong knowledge of campaign structure, attribution, tracking, Pixel, and CAPI
Experience analyzing CPL, CPA, CTR, CPM, conversion rate, and ROAS
The ability to manage campaigns and make optimization decisions independently
Strong written communication and reliable reporting habits

Previous experience running campaigns for real estate companies, agents, brokers, investors, home buyers, or property services is strongly preferred.

Experience with GoHighLevel, CRM systems, landing pages, lead forms, and automated follow-up workflows is an advantage.

Active Advertisers Are Welcome

You may continue working with other businesses or clients while holding this position.

Applicants currently managing active Meta campaigns are encouraged to apply because up-to-date platform experience is important to us. However, you must have sufficient availability to monitor our campaigns properly and disclose any direct conflicts of interest.

You should actively follow changes to Meta’s advertising system, including automation features, targeting, tracking, attribution, creative formats, and emerging campaign strategies.

Rate and Working Arrangement

The hourly rate is $10–$25 USD, depending on:

The relevance and quality of your experience
The campaign results you can verify
The advertising budgets you have managed
Your knowledge of real estate lead generation
Your strategic and analytical ability
Your previous level of account responsibility

Candidates with strong evidence of generating and scaling profitable real estate leads may qualify for the upper end of the range.

Application Instructions

Please apply directly through OnlineJobs.ph.

Include information about your Meta Ads experience, the largest monthly budget you have managed, your expected hourly rate, and examples or screenshots of previous campaign results.

You may hide client names and other confidential information.

Qualified applicants will be contacted through OnlineJobs.ph for the next stage.