Sales Development Representative

Key ResponsibilitiesLead Generation

Research and identify potential clients across the gaming, technology, advertising, entertainment, and related industries.
Build and maintain a healthy pipeline of qualified prospects using LinkedIn, company websites, online databases, industry directories, networking platforms, and other lead sources.
Identify key decision-makers and gather relevant company information before outreach.
Qualify prospects based on business needs, company profile, budget, and decision-making authority.
Continuously expand and improve the company's prospect database.
Outbound Prospecting & Sales Outreach

Execute daily outbound prospecting through:
Cold email s
LinkedIn outreach
Cold calls (when applicable)
Industry networking platforms
Personalize outreach messages to improve engagement and response rates.
Conduct consistent follow-ups using structured outreach sequences.
Maintain daily outreach activity targets while ensuring communication quality.
Build relationships with prospects and identify potential business opportunities.
Service Pitching

Introduce and present HPL GameDesign's services, including:
Game Development
Unity Development
Unreal Engine Development
2D Art
3D Art
Character Design
Concept Art
Animation
Understand client requirements and position the company's services as effective solutions.
Handle initial objections professionally and gather relevant information before handing qualified opportunities to senior Business Development personnel.
Appointment Setting

Schedule qualified discovery meetings and sales presentations for the Business Development Manager or Vice President.
Coordinate meetings across different time zones.
Send meeting confirmations and reminders.
Ensure prospects are properly briefed before scheduled meetings.
Maintain a consistent pipeline of qualified appointments every month.
CRM Development, Management & Pipeline Tracking

Assist in initiating and implementing the company's CRM platform (HubSpot).
Help develop CRM processes, workflows, lead stages, contact properties, and sales tracking standards.
Build and maintain an organized database of prospects, clients, and business contacts.
Accurately log all outreach activities, conversations, meeting notes, follow-ups, and communication history.
Update lead status, deal stages, contact information, and next actions promptly.
Ensure CRM records remain accurate, organized, and free from duplicate or outdated information.
Monitor the sales pipeline and proactively identify opportunities requiring follow-up.
Prepare weekly and monthly reports on lead generation activities, appointments booked, outreach performance, and pipeline growth.
Recommend improvements to CRM workflows and sales processes as the Business Development department grows.
AI Utilization & Sales Productivity

Utilize AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms to improve productivity and efficiency.
Use AI to research prospective clients, identify decision-makers, and gather company insights.
Leverage AI to draft and personalize cold email s, LinkedIn messages, meeting summaries, and follow-up communications.
Use AI to assist with reporting, CRM organization, documentation, and business research.
Continuously explore new AI tools and workflows that improve lead generation, appointment setting, CRM management, and sales operations.
Apply sound judgment to verify AI-generated information and ensure all communications remain accurate, professional, and aligned with company standards.
Collaboration

Work closely with Business Development, Marketing, Operations, and Production teams.
Share market insights and customer feedback.
Assist in preparing prospect lists for conventions, conferences, trade shows, and networking events.
Support strategic initiatives that contribute to company growth.
Key Performance Indicators (KPIs)

Performance will be measured through:

Qualified leads generated
Prospect database growth
Daily and weekly outreach activity completion
Response rate
Discovery meetings booked
Appointment attendance rate
Sales Qualified Leads (SQLs) generated
CRM implementation progress
CRM data completeness and accuracy
Pipeline growth
Follow-up compliance
Weekly and monthly reporting accuracy
AI adoption and productivity improvements
Market Research

Monitor industry trends, market developments, and competitor activities.
Research target companies before initiating outreach.
Identify new market segments and potential business opportunities.
Provide insights and recommendations to improve business development strategies.
Qualifications

1–3 years of experience in Business Development, Sales Development, Lead Generation, Appointment Setting, or B2B Sales.
Excellent written and verbal English communication skills.
Strong interpersonal, presentation, and relationship-building abilities.
Experience using AI tools (e.g., ChatGPT, Claude, Gemini, Perplexity) to improve research, communication, and productivity.
Strong research, analytical, and organizational skills.
Familiarity with CRM platforms such as HubSpot, Salesforce, or similar systems is preferred.
Experience assisting with CRM implementation or setup is an advantage.
Self-motivated, goal-oriented, and capable of working independently with minimal supervision.
Ability to manage multiple priorities while consistently meeting performance targets.
Preferred Skills

Lead generation and prospecting
Cold email outreach
LinkedIn Sales Navigator
Appointment setting
Business communication
CRM development and management (HubSpot preferred)
Pipeline management
AI-assisted research and productivity
Prompt writing for AI tools
Market research
Microsoft Office and Google Workspace
Time management and organizational skills
What We Offer

Opportunity to work with global clients in the gaming and creative industries.
Career growth within a rapidly expanding Business Development team.
Exposure to international projects and industry events.
A collaborative, innovative, and AI-forward work environment.
Ongoing learning and professional development opportunities.