Meta Ads Specialist

Part-Time Contractor | 25–35Hours/Week | $10–$25 USD/Hour
We’re an education-focused company looking for an experienced Meta Ads Specialist to manage and scale Facebook and Instagram advertising campaigns.
Responsibilities
Build, launch, and manage Meta ad campaigns
Develop campaign strategies and testing plans
Test audiences, creatives, offers, and landing pages
Monitor and optimize CPA, CPL, CTR, ROAS, and conversions
Install and troubleshoot Meta Pixel, CAPI, and conversion tracking
Analyze campaign performance and provide clear reports
Reduce wasted ad spend and identify scaling opportunities
Coordinate with the founder and creative team
Requirements
At least 2 years of hands-on Meta Ads experience
Proven results managing lead-generation or digital-product campaigns
Strong knowledge of Ads Manager, Pixel, CAPI, and campaign tracking
Able to work independently and make optimization decisions
Strong analytical and communication skills
Experience with GoHighLevel funnels is a plus
Portfolio, screenshots, or campaign results are required
Compensation

$10–$25 USD per hour, depending on experience and proven results.

Higher rates are available for candidates with a strong portfolio and experience profitably managing significant advertising budgets.