Lead Generation Specialist

Lead Generation Specialist & Social Media Coordinator

We are is seeking a driven and personable Lead Generation Specialist & Social Media Coordinator to join our growing team. The ideal candidate is comfortable picking up the phone, confident starting conversations with homeowners, and equally capable of building and maintaining a consistent, on-brand social media presence. As a key member of our team, you'll own the top of our funnel — generating the conversations that fill the calendar and creating the visibility that makes every call warmer.

Key Responsibilities:

Lead Generation & Outreach

Conduct daily outbound calls to homeowners, expired listings, FSBOs, past clients, and assigned geographic farm areas across Massachusetts and Rhode Island.
Qualify prospects by identifying motivation, timeline, and readiness, and book appointments directly to the agent's calendar.
Maintain consistent follow-up with warm and long-timeline prospects.
Scrub all call lists against the National Do Not Call Registry and adhere to permitted calling hours.
Log every call, outcome, and note in the CRM the same day.

Social Media & Marketing

Plan, schedule, and publish content across Instagram, Facebook , and other platforms ---------- short-form vertical video (Reels) with captions and text overlays.
Write captions and copy consistent with the established brand voice and visual standards.
Monitor engagement, respond to comments and messages professionally, and route qualified leads to the agent same-day.
Research and recommend strategies to enhance online visibility and local reach.

CRM & Pipeline Management

Maintain accurate, current lead records, tags, and pipeline stages.
Track lead sources and conversion outcomes.
Assist with email campaigns, nurture sequences, and list segmentation.
Familiar with FluentCRM and ClickUp.

Administrative & Event Support

Manage RSVP lists, registration forms, and follow-up for quarterly client events.
Prepare and distribute promotional materials, flyers, and event communications.
Assist with scheduling, calendar coordination, and appointment confirmations.
Conduct research on market trends, farm areas, and local competitors as needed.

Customer Relations

Respond to client and prospect inquiries promptly and professionally.
Confirm and reschedule appointments as needed.
Ensure excellent customer service standards are met at every touchpoint.

Note: This role sets appointments and generates conversations. It does not include advising on price, condition, or terms, negotiating, or performing any other activity requiring a real estate license.

Qualifications and Skills:
Proven experience in outbound calling, appointment setting, inside sales, or a relevant customer-facing role.
Excellent written and verbal communication skills, with the ability to build rapport quickly by phone.
Comfortable with high-volume outreach and consistent rejection.
Proficiency in office software (Google Workspace, Microsoft Office) and familiarity with project management tools (e.g., ClickUp).
Working knowledge of Instagram, Facebook , and content scheduling tools; proficiency in Canva and CapCut is Mandatory.
Highly organized, detail-oriented, and capable of managing multiple priorities.
Ability to work independently and proactively in a remote setting.
Reliable computer, high-speed internet, and a quiet, dedicated calling environment.
Familiarity with real estate, CRM systems, or senior services is a bonus.
A real estate license is not required.
Salary & Timely Commitments:
3 Month Trial ---------- hours per week (At a set rate)
Performance bonus available from the beginning for each qualified appointment set that shows
After 3 months there will be a review to establish ongoing projects
Why Join us?
Work directly with a licensed agent building across four connected business lines — real estate, production, senior transitions, and brand photography.
Be part of a team with a multi-state footprint and real room to grow with it.
Flexible hours and a supportive remote work environment.
Opportunities for professional growth, including support toward licensure for the right candidate.
How to Apply:

Please send your resume and a cover letter detailing your relevant experience to ----------

Include "Lead Generation Application – [Your Name]" in the subject line. Include the following:
1- Specs on your Internet
2- A link to social media accounts or content you have managed
3- A video recording Answering these five questions:
-Tell us about yourself
-How soon are you available to start? and are you available between 9am EST and 7pm EST
-How many clients do you have right now?
-Walk us through how you would open a call to a homeowner whose listing just expired
-Do you have any questions for us?

Deadline: Applications will be reviewed on a rolling basis. We encourage applicants of all backgrounds to apply.