B2B Sales & Appointment Setter / AI-Assisted SDR – Work Directly With Founder

B2B Sales & Appointment Setter / AI-Assisted SDR
Work Directly With The Founder

I’m looking for a smart, commercially minded B2B Sales / Business Development person who wants to work directly with me across several software, SaaS and AI-driven businesses.

This is not a traditional call-center role.

I am not looking for someone who simply sends 200 copy-paste messages per day and reports “activity.”

I want someone who can understand what we sell, identify the right companies and decision-makers, research them properly, create relevant outreach, follow up consistently and turn conversations into qualified sales appointments.

You will work directly with the founder and will have room to improve the sales process yourself.

What you will do

Your main responsibility is to create new business opportunities.

You will:

research potential B2B customers;
identify decision-makers;
build prospect lists;
qualify companies before contacting them;
use LinkedIn, email , phone and other appropriate channels;
write personalized outreach;
follow up consistently;
book qualified sales meetings;
maintain our CRM;
keep opportunities and follow-ups organized;
research companies before meetings;
prepare short prospect/company summaries for me;
experiment with outreach messages and sequences;
measure what actually converts;
improve our sales process over time.

I will initially handle most important closing conversations myself.

Your job is to build a reliable pipeline and make sure I spend my time talking to the right prospects.

AI is encouraged

We are an AI-first company.

I expect you to use AI intelligently for:

prospect research;
company research;
lead qualification;
personalized outreach;
writing first drafts;
follow-up sequences;
summarizing conversations;
preparing meetings;
CRM updates;
analyzing sales results.

You may use tools such as ChatGPT, Claude and other sales/research tools.

But I do not want obviously AI-generated spam.

AI should make you better and faster, not make your communication generic.

What I care about

I care more about results than activity.

I am interested in:

qualified conversations → booked meetings → opportunities → revenue

Not:

email s sent → hours online → huge lead lists nobody responds to

I would rather receive 20 carefully selected prospects than 500 random contacts.

Who I’m looking for

You may be a good fit if you:

have B2B sales, SDR, appointment-setting or business-development experience;
are comfortable talking to business owners and decision-makers;
can communicate professionally in English;
understand the difference between a lead and a genuinely qualified prospect;
can write good outreach without sounding like a template;
are persistent without being annoying;
can work independently;
are organized with follow-ups;
understand CRM discipline;
can research unfamiliar industries quickly;
enjoy improving scripts and processes;
are comfortable being measured on actual commercial results.

Experience selling software, SaaS, technology, professional services or B2B solutions is highly preferred.

Dutch language is not required.

Excellent written and spoken English is much more important.

Working hours

This is a full-time position.

I am based in the Netherlands.

Ideally you can overlap substantially with approximately:

09:00–17:00 Netherlands time
approximately
15:00–23:00 Philippines time

Some flexibility is possible depending on your responsibilities.

During working hours I expect good availability and communication.

Compensation

Starting compensation:

$800–$1,000 USD/month depending on experience

plus performance-based bonuses.

If you consistently generate qualified opportunities and demonstrate that you can take responsibility for the sales pipeline, compensation can increase.

I am looking for someone who can potentially work with us long term.

I am not looking for the cheapest salesperson.

I am looking for someone who creates considerably more value than they cost.

IMPORTANT — How to apply

Please do not send me a generic cover letter.

Start your application with:

“I BUILD PIPELINE”

Then answer these questions:

1. What B2B product or service have you personally sold or generated appointments for?

2. Were you responsible for lead generation, appointment setting, closing — or all three?

3. Give me one real example of outreach that resulted in a meeting or sale. What did you do?

4. Imagine we sell a €10,000–€50,000 B2B software solution to Dutch companies. How would you find the first 50 companies you would contact?

5. Write a short cold email you would send to a business owner. Maximum 100 words.

6. What makes a prospect “qualified” enough for you to put a meeting in my calendar?

7. Which CRM, prospecting and sales tools have you actually used?

8. How do you currently use AI in your sales workflow?

9. Give one example where AI-generated outreach was bad and how you would improve it.

10. What numbers would you report to me at the end of each working day?

11. Are you comfortable with live time tracking?

12. Are you available full-time and can you overlap with Netherlands working hours?

13. What monthly base salary are you looking for?

Short, practical answers are better than long theoretical answers.

Strong candidates will be invited to a small practical sales exercise rather than a long traditional interview.