DTC Meta Ads Media Buyer (Supplements / E-Commerce)

The Role
We're a growth-focused DTC supplements brand looking for a Meta media buyer who lives in the technical guts of the platform. You'll own the account end to end — tracking setup, creative testing, landing page experiments, and daily optimization - and be accountable for CPA, ROAS, and blended MER against contribution-margin targets.

If you get excited about clean server-side tracking and a well-structured testing matrix, you'll fit right in.

What You'll Own

• Full-funnel Meta buying across prospecting, retargeting, and Advantage+ campaigns.
• Tracking infrastructure — Pixel + Conversions API (CAPI), server-side events, deduplication, domain verification, and Aggregated Event Measurement / event prioritization.
• A structured testing program — distinct angles across ad sets, static and video mixed within each angle, isolating the right variable so results are readable.
• Landing page and funnel testing in partnership with designers/CRO.
• Analytics — dashboards, spend-allocation and full-funnel reads (not just ad-level CPA), and clear next actions.
• Account health and compliance in a restricted vertical.

What You Bring

• Hands-on experience with Meta Pixel + CAPI, including server-side setup, deduplication, and event match quality.
• Fluency with GA4 and a third-party attribution tool (Triple Whale, Northbeam, Hyros), and the judgment to know which number to trust.
• A repeatable angle-testing framework and experience running LP/funnel tests.
• Command of DTC metrics: CPA, ROAS, AOV, MER, contribution margin, LTV, CAC payback.
• Supplements or another restricted/health vertical experience strongly preferred, including familiarity with Meta's health/claims ad policies and keeping accounts in good standing.

Nice to Have

• Experience scaling past US$100k/month, briefing creative/UGC teams, exposure to other channels (TikTok, Google, email /SMS)

How to Apply

• Send your resume / a short note with: an account you've scaled (vertical, spend, efficiency), a tracking problem you fixed, and one angle or LP test you're proud of and how you read the result.