Marketing Director for Fashion Accessories Brand

We are looking for a full-time Marketing Director to join our team long-term for our brand, Bare Babe. Bare Babe is a fast-growing bra accessories brand in the U.S. market. We sell premium nipple covers, sticky bras, boob tape, and push-up inserts across Amazon, Shopify, and TikTok Shop.

We want someone who is highly skilled in DTC marketing, has strong creative instincts, works fast, and can take ownership of projects with minimal hand-holding.

This is not a general virtual assistant or administrative marketing role. You will be writing the angles, hooks, scripts, and briefs yourself, not just overseeing others doing it. You must be able to recognize creative that converts, not just creative that looks good, and give clear feedback to designers, editors, and creators.

You will work directly with the founder and coordinate a team that includes two graphic designers/video editors, a social media manager, a Meta media buyer, an Amazon ads agency, a TikTok Shop agency, and UGC creators.

RESPONSIBILITIES

• Develop Meta & Amazon ad concepts: angles, avatars, hooks, and scripts
• Turn winning angles into multiple variations for testing
• Direct offer and bundle strategy
• Landing page design direction and messaging
• Find, brief, and manage UGC creators to create finished content
• Build and run a simple email campaign calendar in Klaviyo
• Set creative direction for our social media manager
• Maintain the marketing calendar and keep the team on deadlines
• Review performance across channels and d ---------- what gets made next

Requirements

• 3+ years of hands-on e-commerce marketing experience, ideally with DTC product brands
• Proven experience developing paid social creative and producing high volumes of ad variations for testing
• Experience writing briefs for designers, video editors, and content creators
• Strong copywriting: hooks, scripts, ad copy, and email
• Understanding of offers, bundles, and what makes e-commerce creative convert
• Familiarity with Meta Ads, Google Ads, Shopify, Klaviyo, Amazon, and TikTok Shop
• Must be highly capable with AI tools (we use Claude & GPT daily)
• Comfortable reading ad and analytics data and adjusting based on it
• Beauty, fashion, lingerie, or apparel brand experience preferred
• Strong fluent English communication required
• Organized, proactive, and able to work independently
• Comfortable using Slack and joining regular calls

BONUS

• Experience directly creating and managing ad campaigns in any platform (Amazon, Meta, Tiktok, etc)
• TikTok Shop experience
• Klaviyo experience
• Experience with influencer whitelisting
• Experience managing a small marketing team

Schedule

• Full-time, 30-40 hours per week
• Remote
• Hourly to start, with the option to move to salary/retainer based on work performance
• Founder is based in Thailand, so you work in near-real-time with us during your normal hours

To apply, please send:

• Your availability
• Links to 3-5 ads you created or directed (video preferred)
• A short note on the best paid social results you have personally driven, with numbers
• Three different ad angles for our Sticky Push Up Inserts. They create a dramatic push-up effect but only work inside a structured garment like a bralette or bodysuit. A few sentences per angle.