Email Marketing Specialist (Copy + Implementation) CrucialPoint Agency | Remote (Philippines-based)

How to Apply
1. Send your resume and cover letter
2. Complete the short application form - ----------
Only candidates who complete the form will be considered.

About CrucialPoint CrucialPoint Agency is a precision retention marketing agency trusted by 7-, 8-, and 9-figure D2C brands. We specialize in email , SMS, loyalty, and lifecycle marketing. We move fast, hold ourselves to a high bar, and our team is lean by design.

The Role We’re looking for an Email Marketing Specialist who can do both sides of email : write it and build it. You’ll craft high-converting copy for our D2C clients (flows, campaigns, sequences) and handle the hands-on execution of building, testing, and deploying those email s inside the ESP. This is an end-to-end role for someone who’s equally comfortable with a blank page and a broken automation. Not a job for someone who needs hand-holding.

What You’ll Be Doing

• Write email copy (flows, campaigns, and promotional sends) for D2C brands, adapting voice and tone across multiple brand identities
• Build, test, and deploy campaigns: newsletters, automated sequences, promos, and transactional email s
• Implement segmentation, personalization, and dynamic content to improve relevance and engagement
• Manage subscriber lists, imports, tagging, and database hygiene to protect deliverability and compliance
• Run A/B tests on subject lines, copy, and design, and optimize based on performance data
• Ensure every email is mobile-responsive, on-brand, and accessible
• Monitor deliverability and troubleshoot rendering or inbox-placement issues
• Collaborate with strategists and designers to bring email s to life
• Track campaign performance and deliver reports with clear recommendations

Must Have

• Solid, professional English, both written and spoken
• 3+ years of email marketing experience for D2C / US-based brands, spanning both copywriting and hands-on execution (with results to show for it)
• Proficiency in an ESP such as Klaviyo, Attentive, Braze, Sendlane, or similar
• Strong HTML/CSS for email coding and troubleshooting
• Experience with marketing automation, segmentation, and personalization
• Knowledge of deliverability best practices and compliance (CAN-SPAM, GDPR)
• Ability to work at least 4 hours within US Mountain Time business hours daily
• Self-starter mentality: scrappy, resourceful, able to run with minimal direction

Good to Have (Not Required)

• Hands-on Klaviyo experience specifically
• CRM systems, integrations, or ecommerce platforms (Shopify, Salesforce)