Marketing & Influencer Outreach VA

About the Role

We are a fast-growing children's nutrition brand sold through major retailers and our own website. We're looking for a creative and highly organized Marketing & Influencer Outreach VA to support the day-to-day execution of our TikTok-first organic content strategy, creator partnerships, and email marketing.

This role is approximately 80% social media, TikTok, and influencer outreach and 20% email marketing via Klaviyo. The ideal candidate takes ownership of recurring marketing activities without requiring constant direction.

Work Structure & Requirements

Location: Remote / Virtual
Schedule: Full-time (35 hours per week)
Time Zone: EST business hours
Compensation: $10 USD per hour

Key Responsibilities

1. TikTok, Social Media & Influencer Marketing (80%)

Take primary ownership of the day-to-day execution of our TikTok presence
Edit founder, brand, and UGC footage into engaging short-form videos using CapCut, Canva, or similar tools
Identify strong hooks, trends, formats, and editing styles that can be adapted to our brand voice
Repurpose high-performing TikTok content into Instagram Reels and other social channels
Schedule and publish social content consistently
Write engaging captions, hooks, and social copy aligned with our brand voice
Monitor TikTok performance and identify which topics, formats, and creative approaches are gaining traction
Research relevant TikTok creators within parenting, wellness, nutrition, family, and lifestyle categories
Conduct personalized influencer outreach and follow-ups
Coordinate product gifting and creator collaborations
Maintain an organized influencer database and track outreach, responses, and partnerships
Manage creator deliverables and ensure agreed TikTok/UGC content is received on time
Organize UGC assets and track content usage rights
Identify strong creator content that can be repurposed across TikTok, paid media, email , and other channels
Upload, format, and publish approximately one blog article per week
Use AI tools to support content ideation, drafting, and repurposing where appropriate

2. Email Marketing (20%)

Build and schedule email campaigns in Klaviyo
Maintain the email campaign calendar
Write and edit email copy in line with our brand voice
QA campaigns before launch and support audience segmentation
Run A/B tests across subject lines, copy, and creative
Build, update, and optimize automated Klaviyo flows including Welcome, Abandoned Cart, Post-Purchase, Win-Back, and Replenishment flows
Monitor basic campaign performance and identify opportunities for improvement

Required Skills & Experience

Experience: 2+ years in TikTok marketing, social media, influencer marketing, content marketing, or digital marketing
Video: Strong hands-on experience creating and editing TikTok and short-form video content; comfortable editing with CapCut, Canva, or similar tools
Influencer: Experience researching, sourcing, and conducting outreach to TikTok creators and influencers; good understanding of UGC and what makes creator content effective

Email : Experience with Klaviyo or another email marketing platform
Communication: Strong written English and ability to write natural, engaging social and email copy
Tools: Comfortable using AI tools such as ChatGPT or Claude to improve efficiency
Industry: Experience with CPG, wellness, nutrition, food, or e-commerce brands is a strong advantage

To Apply
Kindly send your resume, portfolio and introduction video