Director, Regional Sales

About the Role
You own two channels — LinkedIn and email — and you work them like a professional. Your job is to find the right people within our ICP, reach them with messaging that actually gets a response, and book qualified meetings for our partnerships team. You are not blasting lists. You are researching, personalizing, and converting.
This is a focused role. No cold calling. No spray and pray. Just sharp, targeted outreach to the right people through the two channels that move the needle most for Penji.

About Penji
Since 2017, Penji has provided on-demand access to the top 2% of graphic designers. We are the leader in graphic design subscription services and have been recognized by Inc. Magazine as one of the fastest-growing companies in the country. Beyond business, we are a community-conscious company dedicated to supporting nonprofits and leaving a positive footprint wherever we operate.

Who You Are Reaching
You will work within a clearly defined ICP — the specific types of companies, roles, and decision-makers that are the best fit for Penji. You are not guessing who to reach. You are executing with precision against a profile that is already defined, and you are finding the right person inside that profile every time.

What You Will Do
Build targeted prospect lists from LinkedIn using Sales Navigator or equivalent, identifying decision-makers within the ICP by industry, company size, role, and signal
Execute personalized LinkedIn outreach — connection requests, DMs, follow-up sequences — that feel human and convert to conversations
Run email outreach sequences that are sharp, specific, and test-driven — subject lines, timing, messaging angles, value propositions
Book qualified meetings for the partnerships team consistently against a monthly quota
Track every touchpoint in the CRM — outreach sent, responses received, meetings booked, follow-ups pending
Test messaging constantly and report on what is working and what is not
Coordinate with the partnerships team weekly to stay aligned on ICP shifts, meeting objectives, and conversion feedback

What We Are Looking For
2+ years of outreach, business development, or SDR experience with proven results
Demonstrated track record of booking meetings through LinkedIn and email specifically
Strong research skills — you know how to find the right person, not just the right company
Excellent written communication — you write like a human, not a template
Comfortable with rejection, persistent without being annoying, and always testing a new angle when the current one stalls
Experience with outreach tools — Apollo, HeyReach, Instantly, LinkedIn Sales Navigator, or equivalent
Self-managed and accountable — you know your numbers and you own them

Compensation
$300 – $700/month base
Commission and performance-based upside available — uncapped for the right person hitting quota consistently.

Apply now and show us what you can do.
Magic Phrase: conversational
To ensure your application stands out:
1. Complete the application form: ----------
2. Attach your portfolio or relevant work samples.