Virtual Assistant - Content & Social Media Support

About the Role:
Deluxe Beauty Co is a Gold Coast-based beauty studio and education brand specialising in Korean lash lifts and brow treatments. We run both a client-facing studio and an online education arm - including a self-paced course, 1:1 mentorship program, and live webinars.

We're looking for a reliable, detail-oriented Virtual Assistant to support content creation, course/webinar production, and daily social media engagement. This is a great fit for someone who's creative, organised, and comfortable working independently once given direction and brand guidelines.

What You'll Be Doing:

1. Content Creation

• Designing carousels for Instagram (using Canva templates and brand guidelines provided)
• Creating Story templates for course promotion and education content
• Repurposing existing content into new formats (e.g. turning a caption into a carousel, or a Reel into a Story series)

2. Course & Webinar Support

• Building presentation slides for course modules and webinars (from scripts/outlines provided)
• Formatting and lightly designing course materials to match brand style
• Organising and labelling video/content assets for course platforms (Thinkific)

3. Daily Social Media Engagement

• Responding to comments across Instagram in brand voice
• Engaging with relevant accounts/audience daily (likes, comments, community building)
• Flagging any engagement that needs a personal response

4. DM Handling (potential, depending on fit)

• Responding to common/repeat questions using provided templates

-Flagging sales-relevant or sensitive conversations for personal follow-up

• Keeping an organised log of leads/questions coming through DMs

5. Additional Support (open to depending on your skills)

• Scheduling posts/Stories in advance using our content calendar
• Assisting with Flodesk email sequences (formatting, scheduling, light copy edits from provided drafts)
• Hashtag and trend research to keep content discoverable
• Basic analytics reporting — pulling weekly Instagram/Thinkific/Flodesk stats into a simple summary

What We're Looking For:

• Strong eye for design and brand consistency (Canva experience essential)
• Comfortable with Instagram (Reels, Stories, carousels) and ideally Thinkific
• Excellent written English — you'll be writing in our brand voice, which is confident, direct, and casual
• Reliable, proactive communicator — happy to ask questions but doesn't need micromanaging once trained
• Beauty/wellness industry experience a bonus
• Available for regular daily check-ins/updates

Brand Voice Snapshot (for context):
Our content is confident, direct, and unfiltered — written at an accessible reading level, with lots of white space and short, punchy sentences. Nothing overly corporate or stiff. You'll be given templates and examples to work from, so you don't need to guess our tone.

Hours:
10 hours per week as a baseline, with some weeks requiring more depending on content/launch schedules (e.g. webinar or course launch periods). Need to have some flexibility with tasks and hours if required.