Marketing & Social Media Manager

About the Role

We are an Austin, Texas-based food brand creating colorful, veggie-packed products designed to make healthy eating easier, more convenient, and more fun — primarily serving busy families with young children. As we prepare for our next stage of growth, we're looking for a creative and proactive Marketing & Social Media Manager to help build brand awareness, strengthen our community, and execute marketing across digital and physical channels.

This is a hands-on marketing role with approximately 50% social media, supported by website content, email /community marketing, and physical retail materials. You'll work closely with the Founder while taking ownership of day-to-day marketing execution — we're looking for someone who can take an idea from concept through to a polished finished asset.

Work Structure & Requirements

Location: Remote / Virtual
Schedule: Part-time (20 hours per week)
Time Zone: CDT (Central Time) business hours
Compensation: $10 USD per hour

Key Responsibilities

1. Social Media (50%)

Develop and execute social media strategy alongside the Founder
Manage the brand across Instagram, TikTok, and Facebook , with expansion into LinkedIn
Build and maintain a consistent content calendar
Create engaging organic content including short-form video, static posts, carousels, and graphics
Develop creative assets that can also be used across paid social campaigns
Write engaging, on-brand captions, hooks, and social copy
Identify relevant trends and translate them into content that feels authentic to the brand
Track content performance and use insights to continually improve creative and strategy
Help build a consistent visual identity and tone of voice across all social channels

2. Website Content (20%)

Write, edit, and update product page copy
Create blog, educational, and brand-storytelling content that supports SEO
Make ongoing website content updates using Wix
Help translate campaigns and product launches into compelling on-site content

3. Email & Community (20%)

Develop and execute email marketing campaigns and newsletters
Write engaging email copy aligned with our brand voice
Coordinate email messaging with social, website, and broader campaign activity
Identify opportunities to strengthen engagement, loyalty, and connection with our community

4. Physical & Print Marketing (10%)

Design retail POS materials including shelf talkers, end-cap signage, and sampling table materials
Create professional sell sheets and one-pagers for retail buyer conversations
Design flyers and promotional materials for local events and pop-ups
Develop packaging inserts and co-marketing materials for retail partners
Ensure physical marketing materials remain consistent with our broader visual identity

Required Skills & Experience

Experience: 2+ years in social media management, content marketing, brand marketing, or a similar role
Platforms: Strong hands-on experience managing Instagram, TikTok, and Facebook
Design: Excellent design and creative capabilities with a strong eye for layout, branding, and visual consistency; proficiency with Canva, Adobe Creative Suite, or similar tools; comfortable creating both digital and print-ready marketing assets
Content: Strong short-form video and social content creation skills; excellent copywriting skills across social, website, email , and marketing collateral
Tools: Experience with Wix or confidence learning it quickly; experience with email marketing platforms
Profile: Creative all-rounder who can both think strategically and execute — equally comfortable editing a Reel, designing a retail sell sheet, writing a product page, or building an email campaign; proactive and able to take ownership without waiting for step-by-step instructions
Industry: Experience with food, beverage, CPG, family, parenting, or e-commerce brands is a strong advantage

To Apply
Kindly send your resume and introduction video