Virtual Assistant

Virtual Assistant — CRM & Business Outreach Specialist Position Overview

Golden Pillar Homes is seeking a reliable, focused and dependable Virtual Assistant (VA) to support our growing property and social-housing operations.

This position is suited to someone who is organised, resilient, professional and confident in communication, with the ability to work independently while contributing positively to a team.

The successful candidate will play an important role in building and maintaining our CRM, conducting professional outreach, researching opportunities and keeping business development activity organised and consistent.

Key Responsibilities Build, maintain and continuously improve the company's CRM system. Accurately enter, update and organise leads, contacts, properties, providers and opportunities. Conduct structured outreach to councils, housing providers, landlords, agents and other relevant organisations. Make professional telephone calls and conduct email /online outreach. Follow up consistently with contacts and maintain accurate records of every interaction. Research new councils, housing providers, property opportunities and potential business partners. Identify and record new opportunities within the CRM. Keep CRM information accurate, current and well organised. Follow company processes and outreach strategies. Report progress, challenges and opportunities to management. Work collaboratively with other VAs and contribute to team objectives. Take initiative when appropriate while remaining within agreed procedures. Essential Character & Personal Qualities

The successful candidate must demonstrate:

Reliability & Dependability

Consistently attends scheduled shifts and meetings. Completes agreed tasks within deadlines. Can be trusted to follow through on commitments.

Focus & Discipline

Able to concentrate on repetitive and detailed CRM/outreach work. Maintains productivity without constant supervision. Understands that consistent daily activity produces long-term results.

Resilience

Comfortable dealing with rejection, unanswered calls and unsuccessful outreach. Does not become discouraged when results are slow. Maintains a professional attitude under pressure.

Communication Skills

Excellent written and verbal English. Confident speaking professionally with councils, providers, landlords and business contacts. Able to communicate information clearly and accurately. Listens carefully and understands instructions.

Controlled & Reserved Character

Professional, calm and measured in communication. Does not react emotionally to difficult situations or rejection. Understands the importance of discretion and confidentiality. Maintains professional boundaries when communicating on behalf of the company.

Teamwork

Works effectively with other VAs and management. Shares useful information with the team. Supports colleagues rather than working competitively against them. Accepts constructive feedback and is willing to improve. Skills & Experience

Essential:

Strong communication skills. Good organisational ability. Comfortable using CRM systems. Good computer and internet skills. Strong attention to detail. Ability to conduct research independently. Ability to follow structured processes. Professional written English. Reliable internet connection and suitable home-working environment.

Desirable:

Previous VA experience. Experience with Airtable or similar CRM platforms. Property, real estate, housing or social-housing experience. Lead generation or business development experience. Cold-calling and email outreach experience. Experience working with UK-based businesses. Performance Expectations

The successful VA will be expected to demonstrate:

Consistency over time. Accuracy rather than rushed work. Professionalism in every interaction. Daily CRM discipline. Persistent but respectful follow-up. Clear communication with management. Accountability for assigned responsibilities. A genuine willingness to learn and develop. The Ideal Candidate

The ideal candidate is quietly confident, disciplined, resilient and dependable. They do not need constant supervision and understand that successful business development requires patience, persistence and consistent execution.

They should be someone who can be trusted with important company information, represent Golden Pillar Homes professionally and become a reliable part of the wider team.

This is not simply a data-entry position. It is a business-development support role requiring initiative, communication, organisation, resilience and accountability.