Digital Ads Manager - meta ads specialist

Hiring: Meta Ads Specialist

Tylar Brooke Photography is looking for a freelance Meta Ads Specialist to help us strategically grow our wedding photography business in Florida and destination markets.

We’re looking for someone who understands that the goal isn’t just impressions, clicks, or cheap leads. We want qualified wedding inquiries that turn into bookings.

What you’ll be responsible for:

Managing Facebook + Instagram ad campaigns through Meta Ads Manager
Auditing and properly setting up Meta Pixel/conversion tracking
Building campaigns focused on wedding photography inquiries
Creating and testing audiences, including cold, lookalike + retargeting audiences
Testing different creative, copy, offers + campaign structures
Monitoring campaigns and making weekly optimizations
Identifying what’s working and scaling successful campaigns
Retargeting website visitors + social media engagement
Tracking cost per qualified inquiry and overall campaign performance
Providing simple, understandable reporting and recommendations
Helping determine appropriate monthly ad spend as campaigns develop

We’re looking for someone who:

Has proven experience running Meta Ads for service-based businesses
Ideally has experience with photographers, wedding vendors, luxury services, hospitality, travel, or other high-ticket businesses
Understands lead generation and conversion campaigns, not just boosted posts
Is comfortable working with an established visual brand and selecting strong creative
Understands how to target specific geographic markets
Can explain why they’re making changes instead of just sending a spreadsheet of numbers
Is proactive about testing new strategies and creative

Hours

Approximately 5–8 hours/week during initial setup and testing, with the potential to move to 3–5 hours/week for ongoing management.

This is a freelance/contract position with the potential to become a long-term working relationship.

To Apply

Please send:

A little about yourself + your Meta Ads experience
Examples of service-based businesses you’ve managed ads for
Any experience in the wedding/photography industry
Examples of results you’ve achieved
Your hourly rate
Your availability
What you would want access to/information about before beginning

Bonus: Tell me what you would look at first if you inherited a photography business’s Meta account that was generating leads but wasn’t consistently turning those leads into bookings.