Graphic Designer - AI & Native Ads (DTC E-commerce)

We are a growing DTC e-commerce brand in the health and wellness space, and we’re looking for a highly skilled Graphic Designer who specializes in high-performing native-style ads for Meta/Facebook.

We are not looking for a traditional static ad designer focused on polished, branded graphics.

We need someone who understands how to create raw, native, “ugly” ads that blend naturally into the feed, create curiosity, stop the scroll, and generate clicks.

To be considered, you must include the word “RDM” in the title of your application.

About the Role

This role is not about making ads look pretty.

It’s about creating native creatives that sell.

You’ll be responsible for creating native ad images on demand whenever new concepts, angles, hooks, or copy need visuals. This is not a role where you’ll be expected to produce a fixed number of images every single day.

At the beginning, you can expect approximately 5–10 hours of work per week. As our creative output increases and we require more work from you, we plan to increase your workload and raise your monthly pay accordingly.

You’ll work closely with our team to turn hooks, angles, concepts, headlines, and full native ad copy into visuals designed specifically for direct-response performance.

A major part of the role is being able to read and understand the copy yourself rather than simply waiting to be told exactly what image to make.

We expect you to understand:

• What the copy is trying to communicate
• What stage of awareness the customer is in
• Who the target avatar is
• What emotions or problems the copy is tapping into
• What type of image would best complement the copy
• What visual would create the most curiosity and click intent
• What would feel believable and native to that specific audience

You should be able to take a piece of native ad copy, understand the marketing strategy behind it, and independently determine the most appropriate visual direction for the target customer.

If you understand direct-response marketing, customer psychology, native advertising, the DTC space, and curiosity-driven design, this role is for you.

What You’ll Be Designing

Your primary focus will be native-style image ads, including:

• Raw, unpolished, feed-blending image ads
• Screenshot-style creatives
• Notes-app-style creatives
• Text-message / WhatsApp-style creatives
• Article / advertorial-style creatives
• News-style and editorial-style creatives
• Headline-driven clickbait ads
• UGC-style still images
• AI-generated lifestyle and scenario imagery
• Curiosity-driven images that intentionally feel organic
• Hook-first scroll stoppers designed specifically for cold traffic

The goal is not to make every creative look professionally designed.

The goal is to make every creative feel native, clickable, believable, and aligned with the copy and target avatar.

What You’ll Own

Native Creative Execution

Create attention-grabbing native ad images whenever new creative concepts are ready to launch.

You will receive ad copy, hooks, angles, references, or briefs from our team and will be expected to turn them into the most strategically appropriate native visuals.

Sometimes we may provide a very clear visual direction.

Other times, we expect you to read the copy, understand the customer, and come up with the visual concept yourself.

The ideal person does not just ask:

> “What image do you want me to make?”

They think:

> “What image would make this exact person stop scrolling and want to know more?”

Marketing & Avatar Understanding

We expect you to have a strong understanding of marketing fundamentals and direct response.

You should be able to identify the core:

• Hook
• Problem
• Desire
• Emotional driver
• Mechanism
• Curiosity gap
• Target customer
• Stage of awareness

You should then translate that understanding into a visual that makes sense for the copy.

For example, a native image targeting a 55-year-old woman dealing with a specific health concern should not necessarily use the same aesthetic, imagery, or visual language as an ad targeting a 25-year-old beauty customer.

The creative needs to feel like it was made for the person seeing it.

DTC Creative Research

We expect you to have a strong understanding of the DTC e-commerce advertising space and actively keep up with what is currently working.

At least once per week, we expect you to spend time reviewing Meta Ads Library and studying the creative output of successful DTC brands.

This includes looking at:

• What native ad formats brands are currently pushing
• What types of images are appearing repeatedly
• How brands are making their ads blend into the feed
• New screenshot, UGC, editorial, testimonial, and advertorial formats
• How brands are visualizing different customer problems
• What visual styles appear to be getting scaled
• New trends that could be adapted to our own brands

We can provide you with an initial list of brands to regularly monitor, but we expect you to take ownership of your learning.

You should be naturally curious and willing to discover additional brands, competitors, and creative trends yourself rather than limiting your research to the exact references we provide.

We want someone who is constantly asking:

> “What are strong DTC brands doing right now, and what can I learn from it?”

Continuous Improvement

We expect your native ad output to improve over time.

As you study more brands, see more performance data, work across more avatars, and understand our markets better, your ability to choose the right visuals should become increasingly strategic.

You should actively build your own understanding of:

• Winning native formats
• Visual patterns
• Different customer avatars
• Different markets
• Click psychology
• DTC creative trends
• What makes certain native visuals feel believable
• What makes an image feel too much like an advertisement

We value designers who are eager to learn and improve, not people who simply complete assigned tasks and stop thinking about the craft.

AI Integration

Use AI tools extensively where they help improve speed, variety, and creative quality.

You should be comfortable using AI to:

• Generate realistic people and environments
• Create lifestyle imagery
• Produce unusual or curiosity-driven visual concepts
• Modify existing images
• Generate multiple visual directions quickly
• Build base assets that can then be edited into finished native creatives

You should be able to take an AI-generated image and turn it into something that feels believable, native, and commercially usable, rather than obviously AI-generated.

Testing & Iteration

When required, create multiple variations around a concept for testing across:

• Images
• Visual angles
• Layouts
• Native formats
• Headline presentation
• Framing
• Levels of polish
• Different ways of representing the same core idea

As performance data comes back, we may ask you to create further iterations around winning concepts.

You should be comfortable using performance feedback to improve future creative decisions.

Systematization

When a native format performs well, we want you to help turn it into a repeatable creative framework that can be adapted across new hooks, avatars, markets, and products.

Platform Optimization

Ensure creatives are properly optimized for Meta and other paid-social placements, including maintaining required dimensions and aspect ratios such as 1:1 when specified.

Who You Are

• 1+ year of experience creating direct-response ads for DTC e-commerce brands
• Available for approximately 5–10 hours per week initially
• Interested in growing into a larger role as our creative needs increase
• Strong understanding of native advertising and direct-response design
• Strong understanding of marketing fundamentals and customer psychology
• Able to read native ad copy and independently determine the strongest visual direction
• Understands how creative should change depending on the target avatar
• Familiar with the DTC e-commerce advertising ecosystem
• Comfortable regularly researching creatives through Meta Ads Library
• Naturally curious about what successful brands and advertisers are testing
• Proactively looks for new brands, trends, and examples to learn from
• Understands exactly what makes an image feel clickable in a feed environment
• Comfortable deliberately creating ads that feel raw, organic, or imperfect
• Highly skilled with AI image-generation and editing tools
• Experienced with Photoshop, Figma, Canva, or similar design software
• Strong image manipulation and compositing ability
• Able to take a concept and execute it independently with minimal direction
• Fast, reliable, and organized
• Excellent communicator with a track record of meeting deadlines
• Understands that native/ugly ≠ lazy — it is a deliberate performance strategy
• More interested in whether an ad converts than whether it wins a design award

Bonus — Nice to Have

• Experience using AI tools such as Nano Banana, Midjourney, ChatGPT image generation, Flux, or similar
• Previous experience specifically creating native Meta/Facebook ads
• Background working with health, beauty, wellness, or supplement brands
• Experience designing creatives for advertorial funnels
• Familiarity with Meta ad performance metrics and creative feedback loops
• Understanding of CTR, CPC, CPA, CVR, and ROAS
• Basic understanding of direct-response copywriting
• Experience identifying and iterating on winning creative patterns
• Experience conducting competitor and creative research through Meta Ads Library

You’ll Thrive Here If…

• You believe good design = design that converts
• You understand why native ads can outperform polished brand creatives
• You naturally think about why someone would stop scrolling and click
• You enjoy understanding the strategy and psychology behind the copy you’re designing for
• You’re capable of coming up with your own visual concepts rather than needing ever