Content & Client Experience Virtual Assistant

Please read through the entire job description before applying. Applications that do not follow the instructions below may not be considered.

Curl & Co Beauty is a growing beauty business specialising in lash and brow services. We are passionate about creating beautiful results while providing our clients with a personalised, high-quality experience from the moment they discover our business to long after their appointment.
As the business continues to grow, we're looking for a creative, organised and proactive Virtual Assistant to support the behind-the-scenes side of Curl & Co Beauty.

As the business owner, I spend the majority of my time customer-facing and working directly with clients. I'm looking for someone who can help take some of the content creation, organisation and client follow-up tasks off my plate, allowing me to focus more of my time on delivering an incredible experience in the studio.

Your responsibilities will include:

• Scheduling social media content across relevant platforms
• Editing Instagram Reels and short-form video content in line with the Curl & Co Beauty brand and current social media trends
• Assisting with brainstorming creative content ideas, trends, hooks and concepts
• Repurposing existing content into engaging social media posts
• Helping organise and maintain a consistent content calendar
• Writing captions and assisting with on-brand content copy
• Creating simple, on-brand Canva graphics for social media, marketing and client communication
• Adapting existing Canva templates to create consistent branded content
• Assisting with the creation of branded digital resources, promotional materials and other marketing assets
• Assisting with the design and formatting of branded guides, resources and educational materials using Canva
• Following up with clients after their appointments with personalised messages encouraging them to leave a Google review or testimonial
• Organising and keeping track of client testimonials, reviews and other social proof for future marketing purposes
• Assisting with other content, marketing and administrative tasks as required

To be eligible, you will need access to:

• A reliable computer or laptop
• A smartphone
• A reliable internet connection
• Email
• WhatsApp
• Relevant social media and content creation platforms

Must-haves:
*Please do not apply if these requirements are not met*

• Excellent English writing and typing skills
• Strong attention to detail
• Experience with Instagram, TikTok, Canva and CapCut is highly regarded. Experience with scheduling tools and Google Workspace is also beneficial.
• Intermediate video editing skills
• A creative eye and understanding of current social media trends
• Ability to follow brand guidelines and maintain a consistent brand voice
• Ability to follow instructions while also taking initiative when needed
• Strong organisational and time-management skills
• Professional and friendly written communication skills
• Ability to convey warmth, personality and emotion through text
• Reliability and consistency
• Eagerness to learn, grow and develop professionally
• Application Tasks

Please include the following in your application:

• A short introduction about yourself
• Your previous experience with social media, content creation or the beauty industry
• Examples or a portfolio of content/video editing work
• The social media platforms and editing tools you are confident using
• Your desired hourly rate
• Your availability and preferred working hours
• Your favourite Instagram account from a beauty business and why you think their content works
• Experience working with a beauty, hair, wellness or personal brand is highly regarded, but not essential.

To confirm you've read this entire job description, please begin your application with the words: "Curl & Co caught my eye."
I'm looking for someone who is excited to grow with Curl & Co Beauty and become a valuable part of the team. This role will suit someone who is creative, proactive, organised and genuinely enjoys social media and helping businesses build meaningful connections with their audience.

As Curl & Co Beauty continues to grow, there may also be opportunities for the successful applicant to provide support across other businesses and projects within the Curl & Co brand, including Curl & Co Academy and SCRIPTD.

If this sounds like you, I'd love to hear from you!