Senior GoHighLevel (GHL) Systems & Automation Specialist

Full-Time | Remote | Australian Business Hours

The Lucy Rose Clinic is a leading Australian telehealth clinic helping women across Australia navigate thyroid and hormone health.

We are looking for an experienced GoHighLevel specialist to own our CRM, communications, automations, patient lifecycle management, funnels and integrations — creating one central, reliable system.

We are NOT looking for a VA who knows their way around GHL.

We need someone who can build complex systems, identify broken links before we do, rigorously test their own work and take ownership from brief through to verified completion.

Your first priority will be to audit and take ownership of our existing GHL environment, understand what has already been built, identify gaps and risks, and stabilise the system.

The Role

You will build, manage and optimise our GHL ecosystem and the technical patient journey from:

Lead → Discovery Call → Initial Consultation → Patient → Ongoing Care → Reactivation

CRM & Automation
Build and manage pipelines, lifecycle stages, tags and custom fields
Build complex workflows with conditional logic, branching, behavioural triggers and exit conditions
Build lead nurture, appointment reminders, onboarding, no-show recovery, follow-up, lapse prevention and win-back sequences
Build GHL quizzes with scoring logic and conditional outcomes
Maintain clean, consistent tagging and data architecture
Document workflows, triggers, dependencies and changes
Funnels, Email & SMS
Build and optimise GHL landing pages and acquisition funnels
Build and manage automated email and SMS sequences
Support A/B testing and conversion-rate optimisation
Monitor deliverability, bounce rates and unsubscribes
Maintain brand consistency and compliance
Integrations
Ensure data flows correctly between GHL, WooCommerce and other systems
Work with our developers on APIs and complex integrations
Build/troubleshoot ---------- , Zapier and similar integrations
Test all integrations before deployment

QA & Testing
Test every workflow, sequence, trigger, link and button before launch
Personally walk through complete patient journeys
Verify tags, fields, pipeline movements and conditional logic
Regularly audit for broken automations, duplicate logic and errors
Maintain a pre-launch testing checklist
Identify and flag issues proactively
Marketing Support
Build campaign funnels and landing-page variants
Support the marketing team with campaign and creative-testing infrastructure
Provide funnel/conversion data to Paid Media
Help identify where leads are being lost in the journey
What We're Looking For

You must have:
Strong hands-on experience building complex GHL systems, not just basic funnels
Advanced workflow, pipeline, tagging, custom-field and automation experience
Experience with conditional logic and behavioural triggers
Strong ---------- /Zapier/integration experience
Exceptional attention to detail and testing discipline
Strong troubleshooting and systems-thinking ability
Basic HTML/CSS
Strong written communication and ability to build/edit clear email s, SMS and CTAs
An ownership mentality — you follow up, flag blockers and don't need to be chased
Ability to work autonomously in a fast-moving environment
Availability during Australian business hours
Full-time availability and reliable internet

How to Apply

Applications missing any of the following will not be reviewed.

1. An introductory Loom video outlining:
A complex GHL workflow you personally built, including triggers, branching and tag flows
A pipeline you created and how it connects to automations
Your screen while explaining what you built and why

2. Written response

Testing Discipline: Describe your exact process for testing a five -email nurture sequence before it goes live. What do you check, in what order, and how do you know it's ready?

Troubleshooting: Bookings suddenly drop 30%, but lead volume hasn't changed. Talk us through how you would identify where the problem is.

3. Your CV
4. Expected hourly rate in AUD
5. Available start date and confirming your availability to work full time in Australian business hours
6.Peaceful dedicated workspace to work from home without distraction
7.Excellent internet connection and back up connection