TikTok Ops Specialist

We are looking for an experienced TikTok Operator to take ownership of our U.S. TikTok operations and develop the channel into a profitable and scalable source of revenue. This is a commercial e-commerce role, not simply a social media or content-posting position. You will oversee the full TikTok channel, including TikTok Shop, creators and affiliates, short form content, paid advertising, livestreaming, promotions, analytics, and profitability. We are looking for someone with proven experience launching TikTok operations from the ground up or significantly scaling an existing TikTok channel. The role will initially be hands-on, with the opportunity to build and manage a TikTok team as the channel grows.

JOB SPECIFICATIONS

[TikTok Business & Profitability]

• Understands how to grow TikTok sales while protecting margin, not just chasing GMV
• Good with numbers — can tell what's working, what's not, and what to scale or stop

[TikTok Shop Operations]

• Knows how TikTok Shop works — listings, pricing, promos, bundles, discount codes, store health

[Creators & Affiliates]

• Experience finding, recruiting, and managing TikTok creators and affiliates

[Content, Advertising & Livestream]

• Can guide short-form content strategy based on what performs well
• Familiar with TikTok Ads/Spark Ads and livestream operations

[Analytics & Reporting]

• Comfortable pulling together weekly performance updates and explaining the "why" behind the numbers

[Systems & Team Building]

• Can build simple SOPs/processes so the work runs smoothly as the team grows
• Open to eventually helping hire and manage a small supporting team

DUTIES & RESPONSIBILITIES

• Run the TikTok channel and grow its sales for the U.S. market
• Manage the TikTok Shop — product listings, pricing, promos, and store health
• Find, recruit, and manage TikTok creators and affiliates to promote products
• Plan and guide short-form video content based on what performs well
• Handle or oversee TikTok ads and livestreams
• Give weekly updates on sales, ads, creators, and content performance
• Create simple processes so the work can run smoothly as the team grows
• Strong English communication skills, written and verbal
• Can work independently, solve problems, and take full ownership of results

NON-NEGOTIABLES

• Based within Luzon (Highly preferably within NCR)
• Proven experience launching, growing, or scaling TikTok operations for a brand, ideally in the U.S. market
• Strong track record of driving measurable sales growth and improving overall TikTok channel performance
• Strong understanding of the TikTok Shop ecosystem and its key sales/growth drivers

NICE TO HAVE

• Background in health, wellness, beauty, personal care, supplements, medical products, sports, or other regulated consumer categories
• Experience managing TikTok at significant sales/GMV scale, or across multiple brands/shops
• Experience building or leading a TikTok/e-commerce team, or managing large creator networks
• Direct experience working with TikTok account managers or platform reps
• Experience managing TikTok alongside Amazon or other major e-commerce channels