Etsy & E-Commerce Operations VA – Pinterest, Printify & AI

Etsy | Pinterest | Printify | AI Content

Business: Rooted by Nyah
Employment Type: Part-Time
Hours: 15 hours per week
Pay: $7.5 USD/hour
Work Location: Remote
Position Type: Long-Term Opportunity

About Rooted by Nyah

Rooted by Nyah is a growing creative e-commerce brand focused on AI-generated artwork, digital prints, printable wall art, and related print-on-demand products.

The brand operates across multiple platforms, including Etsy, Pinterest, Printify, and a direct website, with a strong focus on high-quality presentation, cohesive branding, discoverability, and developing products that appeal to specific customer niches.

We are looking for an organized, creative, and proactive E-Commerce Operations & Brand Coordinator who can help strengthen the systems behind the business while supporting the ongoing creation, publication, promotion, and management of products.

This is not a basic data-entry or task-only virtual assistant position.

The ideal candidate will be able to take ownership of recurring processes, help create organized workflows, recognize opportunities for improvement, and help turn finished artwork into properly presented and marketed products.

Position Objective

The primary purpose of this position is to help build and manage a repeatable e-commerce system that moves products through the following process:

Artwork → Quality Review → Product Development → Mockups → Etsy Listing → SEO → Printify → Pinterest → Website → Promotion → Performance Review

The Coordinator will help ensure that products do not simply get created, but are also properly organized, listed, marketed, tracked, and improved over time.

Key Responsibilities
Etsy Shop Management

Manage and improve the day-to-day organization and presentation of Etsy products.

Responsibilities may include:

Create and publish new Etsy listings
Update and improve existing listings
Write clear, compelling, and SEO-friendly product descriptions
Conduct keyword research
Develop optimized Etsy titles and tags
Organize listings into appropriate categories and collections
Review listing images and mockups for consistency
Check digital files, variations, links, pricing, and product information
Identify older listings that may need to be refreshed
Research competitors and relevant Etsy trends
Maintain listing templates and repeatable publishing processes
Help maintain a clean, professional, and cohesive storefront
Pinterest Content & Traffic Growth

Support Pinterest as a primary traffic-generation platform for Etsy products and the Rooted by Nyah website.

Responsibilities may include:

Turn existing products and artwork into Pinterest content
Create Pinterest graphics using Canva or similar platforms
Write keyword-focused Pinterest titles and descriptions
Link pins to appropriate Etsy listings or website products
Create multiple pin variations for individual products
Schedule and publish Pinterest content consistently
Maintain organized Pinterest boards
Repurpose existing artwork into new content
Review Pinterest analytics
Identify high-performing pins and topics
Help build and maintain a Pinterest content calendar
Printify & Print-on-Demand Management

Support the creation and maintenance of physical products through Printify.

Responsibilities may include:

Create new Printify products
Upload and position artwork correctly
Review product mockups
Check variants and product information
Review costs and basic profit margins
Publish products to connected sales channels
Update product descriptions and images
Review existing products for quality and consistency
Research new Printify products that fit the brand
Recommend existing artwork that may translate well into physical products
Assist with seasonal print-on-demand product development
AI Artwork Organization & Quality Control

Help organize and prepare AI-generated artwork for commercial use.

Responsibilities may include:

Review artwork for visible AI artifacts or inconsistencies
Identify files requiring edits before publication
Organize artwork into collections, themes, and niches
Maintain naming conventions and folder structures
Track which artwork has already been used
Coordinate artwork with mockups and listing graphics
Help determine which artwork may have strong commercial potential
Maintain cohesive visual presentation across collections
Support development of seasonal and evergreen product collections

The Coordinator does not need to create all artwork but should be comfortable working with AI-generated images and understand the importance of quality control.

AI-Assisted Content Creation

Use AI tools responsibly to increase efficiency across the business.

AI may be used to support:

Etsy descriptions
Etsy SEO research
Pinterest copy
Product titles
Product ideas
Website copy
Collection descriptions
Promotional content
Competitor research
Seasonal campaign ideas
Workflow development
Content repurposing

All AI-assisted work should be reviewed for quality, accuracy, brand alignment, and natural language before publication.

Website Completion & Maintenance

Assist with completing and maintaining the Rooted by Nyah website.

Responsibilities may include:

Upload products
Organize website collections
Update product descriptions
Update product imagery
Review site navigation
Check links and product pages
Identify incomplete or inconsistent areas
Improve visual consistency
Maintain product organization
Help create alignment between Etsy, Pinterest, Printify, and the website
Review the website from the customer's perspective and recommend improvements
Workflow & Systems Development

A major responsibility of this role will be helping create systems that make the business easier to operate and scale.

The Coordinator may help develop and maintain:

Standard Operating Procedures
Checklists
Product development workflows
Etsy listing workflows
Pinterest publishing workflows
Content calendars
Product trackers
Artwork databases
Keyword libraries
Listing templates
File organization standards
Publishing schedules
Recurring task systems
Website update processes

The goal is to avoid recreating the same process every time a new product is developed.

Product Development & Research

Help identify new opportunities for digital and physical products.

This may include researching and recommending:

Printable wall art
Digital print collections
Gallery wall sets
Seasonal products
Niche-specific art collections
Product bundles
Posters
Print-on-demand products
Coordinating product sets
Etsy search opportunities
Pinterest trends
Customer interests
New product categories

The Coordinator should balance current trends with the overall Rooted by Nyah brand and visual direction.

Sales & Performance Support

Assist with understanding what is and is not working across the business.

Responsibilities may include:

Review Etsy listing performance
Monitor traffic and basic sales trends
Identify best-performing products
Identify underperforming listings
Review Pinterest performance
Track product launches
Monitor keyword opportunities
Research competitor positioning
Identify bundle opportunities
Recommend products for refresh or promotion
Help determine which products should be prioritized
Provide basic weekly or monthly observations and recommendations

The role does not require advanced data analysis, but the candidate should be comfortable using available information to make thoughtful recommendations.

Business & Project Organization

Help maintain a central operating system for the business that clearly shows:

Artwork in development
Finished artwork
Products being developed
Products ready to publish
Etsy listings
Listing URLs
Pinterest content
Printify products
Website products
Product categories
Keywords
Seasonal campaigns
Product ideas
Current priorities
Deadlines
Completed tasks

Experience with tools such as Notion, Airtable, Google Sheets, Trello, ClickUp, or similar platforms is strongly preferred.

Preferred Qualifications

Strong candidates should have experience with several of the following:

Etsy
Etsy SEO
E-commerce
Pinterest
Pinterest SEO
Canva
ChatGPT or other AI tools
Printify
Print-on-demand
Digital products
Product listings
Website management
Shopify or similar e-commerce platforms
Google Drive
Google Sheets
Notion
Airtable
Project-management software
Keyword research
Basic e-commerce analytics

Candidates do not need to be experts in every platform.

Ideal Candidate

The ideal candidate is:

Highly organized
Detail-oriented
Visually aware
Proactive
Reliable
Comfortable with technology
Comfortable learning new systems
Capable of working independently
Able to follow established processes
Able to improve processes
Comfortable researching solutions
Interested in creative and digital-product businesses
Comfortable working with AI-assisted content
Strong at managing multiple ongoing projects
Able to communicate clearly
Consistent with follow-through

We especially value someone who can identify repetitive work and ask:

“How can we create a better system for this?”

What Success Looks Like

A successful Coordinator will help create a business where:

Etsy listings are consistently optimized and maintained
New products are published regularly
Pinterest content is scheduled consistently
Existing products are continuously repurposed into marketing content
Printify products remain organized and updated
The website is completed and maintained
Artwork files are organized and easy to locate
New products follow a clear development process
Recurring tasks have documented workflows
Product performance is regularly reviewed
Strong-performing products are identified and expanded
The owner spends less time managing repetitive operational tasks
Schedule & Compensation

This is a part-time remote position beginning at 15 hours per week.

Compensation: $8 USD per hour

Hours may increase over time depending on performance, business growth, workload, and the candidate's ability to take ownership of additional r