SEO Link Builder / Outreach Specialist – Video Gaming Niche (Part-Time, Long-Term)

We are looking for a relationship-driven SEO Link Builder / Outreach Specialist to take ownership of backlink acquisition for a growing Australian ecommerce business in the video gaming niche.

This is a part-time (20 hours per week), long-term role on a set weekly roster.

Right now, most of our link acquisition runs through vendors and resellers, which means we pay a markup on nearly every placement. This role exists to bring that work in-house and turn it into a structured, direct process. You will prospect relevant websites yourself, build relationships with publishers and site owners, negotiate placements at direct rates, and manage a monthly placement budget of around 2,000–5,000 USD.

This is not a mass-outreach or link-blasting role. We care more about 5–10 relevant, properly vetted placements than a hundred cheap ones. You should be comfortable walking away from a link that looks good on paper but does not pass a proper quality check.

Responsibilities

Prospecting & Outreach

• Identify relevant, quality websites in the video gaming niche and related verticals for link opportunities, including guest - posts, niche edits, resource pages, and partnerships
• Run personalised outreach and follow-up sequences that generate replies
• Keep a healthy pipeline of prospects moving at all times

Negotiation & Publisher Relationships

• Negotiate placement terms and pricing directly with site owners and publishers
• Build and maintain direct publisher relationships over time, reducing reliance on reseller markups
• Manage our monthly placement budget of around 2,000–5,000 USD and maximise the quality of links secured
• Set up repeat-placement or bulk arrangements with publishers where appropriate

Link Quality Vetting

• Vet every opportunity before committing, including niche relevance, organic traffic, traffic trends, outbound link profile, - dofollow/nofollow/sponsored status, and anchor text
• Identify inflated metrics, suspicious traffic, PBNs, link farms, and low-quality guest post networks
• Verify placements go live as agreed and remain live

Tracking & Reporting

• Keep our backlink tracker fully up to date, including prospect status, outreach progress, cost, anchor, target URL, and - live/lost checks
• Maintain clear records of publisher quotes and agreed placement terms
• Report cost per link and key quality metrics monthly

Community & Organic Mentions

• When time permits, participate naturally in relevant Reddit, gaming forum, and community discussions where our brand or - content genuinely adds value
• This is a minor side responsibility. Direct outreach and placements always come first

Role Scope

• This role is focused on link acquisition, outreach, and link quality. It does not involve on-page SEO, technical SEO, or content - writing beyond outreach email s and brief community replies.
• You will not be reselling links to us through your own vendor network. We are hiring you to prospect and negotiate directly - with publishers on our behalf, with full transparency around placement costs.

Required Experience

• 2+ years of hands-on link building or outreach experience with results you can show
• Strong prospecting skills and the ability to identify relevant websites within a niche
• Confident using Ahrefs or Semrush and spotting inflated or spammy sites
• Able to identify PBNs, link farms, and low-quality guest post networks
• Experience with outreach and prospecting tools such as BuzzStream, Pitchbox, Hunter, Snov, or similar
• Strong written English
• Reliable, organised, and comfortable working independently to a set roster

Strongly Preferred

• Link-building or SEO experience in video gaming, esports, technology, or entertainment
• Familiarity with gaming publications, blogs, forums, and online communities
• Digital PR experience
• Experience negotiating bulk or repeat-placement rates with publishers
• Reddit or forum community experience
• Ecommerce experience
• Experience working with Australian businesses

Hours and Benefits

• Monday to Friday, 4 hours per day at set times agreed in advance
• Paid vacation leave after three months
• Stable, long-term role with a growing Australian company
• A role with real ownership and the opportunity to build our link acquisition process and publisher relationships as the business grows

Application Questions
1. Describe your link-building experience, including the niches you have worked in and the results you achieved.
2. Have you previously worked in video gaming, esports, technology, or entertainment? If so, briefly describe your experience.
3. Share three links you personally secured: the URL, how you found the opportunity, how you secured the placement, and what it cost if paid.
4. A gaming website offers you a guest post for $80. Walk us through how you would d ---------- whether the placement is worth taking.
5. Describe a time you rejected a placement that initially looked acceptable. What tipped you off?
6. A publisher quotes $150 for a placement you want. How would you approach negotiating a better rate or an ongoing arrangement?
7. Which prospecting and outreach tools have you used, and what did you use each one for?
8. How do you normally track prospects, outreach, negotiations, and completed placements?
9. Please include a link to your LinkedIn profile if you have one.
Please begin your application with MC so we know you have read the full job description.