Facebook Ads Manager VA – Remote

About the Role:
We're looking for a VA to manage and optimize our Facebook and Instagram ad campaigns, helping us reach the right audience and get the best return on ad spend.

Responsibilities:

• Set up, launch, and manage Facebook /Instagram ad campaigns via Meta Ads Manager
• Conduct audience research and build/test targeting segments
• Monitor ad performance (CTR, CPC, ROAS) and optimize based on data
• A/B test ad creatives, copy, and audiences
• Manage daily/monthly ad budgets and pacing
• Prepare performance reports with insights and recommendations
• Coordinate with the design/copy team for ad creative needs
• Stay updated on Meta ad policy changes and platform updates

Qualifications:

• Proven experience running paid Facebook /Instagram ad campaigns
• Familiarity with Meta Ads Manager, Pixel setup, and conversion tracking
• Basic understanding of funnel strategy (cold, warm, retargeting audiences)
• Analytical mindset with ability to interpret ad metrics
• Experience with budget management and scaling campaigns
• Google Sheets/Excel proficiency for reporting