Social Media Virtual Assistant (Pinterest, Instagram & Facebook)

Social Media Content VA — Pinterest, Instagram & Facebook

We're a long-running sympathy gift brand (24+ years, national press coverage) looking for a reliable, detail-oriented Social Media VA to manage our Pinterest, Instagram, and Facebook presence. This is a content-repurposing role more than a content-creation-from-scratch role — we have three years of written material already sitting in our email platform, and we need someone who can mine it for ideas and turn it into a consistent daily posting rhythm across three platforms.

Responsibilities

Pinterest

1. Schedule 5 fresh pins per day, spaced throughout the day (not batch-posted)

2. Write Pinterest-optimized titles and descriptions using basic Pinterest SEO

3. Organize pins into the right boards and keep boards consistent and well-maintained
Research relevant keywords and seasonal Pinterest trends for our niche

Instagram & Facebook

1. Post once daily to each platform, adapted appropriately for the platform (not just copy-pasted between the two)

2. Write captions in our brand voice (see note below)

Content research & strategy

1. Review three years of our past email content (provided via our Klaviyo account) and identify material worth repurposing into pins and posts

2. Propose and maintain a content calendar so posting stays consistent and organized, not reactive

3. Track which pins/posts perform best and provide simple, regular reporting (a spreadsheet is fine)

A note on brand voice

We write about grief and loss with honesty, not toxic positivity — our approach acknowledges what people are going through rather than trying to "fix" it with generic uplifting language. Comfort with, and sensitivity to, this kind of content matters more here than in a typical social media role. We'll share brand voice examples during onboarding, but if breezy, hype-driven marketing copy is your default style, this may not be the right fit.

Requirements:

--Experience managing Pinterest, Instagram, and Facebook accounts for a brand or business
--Understanding of Pinterest SEO and keyword research
--Comfortable researching and repurposing existing written content, not just creating from a blank page
--Excellent written English
--Strong attention to detail and consistency
--Ability to work independently and stick to a posting schedule without close supervision
--Experience with a scheduling tool (Tailwind, Later, Meta Business Suite, or similar) is a plus

Trial Period:

The first 3–4 weeks are a paid trial with an approval step: instead of posting live, you'll log each draft — pin, caption, or description — in a shared Google Sheet ("Content Review Tracker") for review before it publishes. This lets us catch anything off-brand-voice early, before it's public. We'll track hours with TimeProof and give direct feedback quickly rather than letting small issues become patterns. Once we're both comfortable with how things are going, we'll shift you to posting directly on the agreed schedule, with lighter, spot-check review going forward. Our goal is to have a long term, reliable VA who understands our business and treats it like their own.

To Apply
Visit our website and social accounts:
Website: ----------
Pinterest: ----------
Instagram: ----------

Facebook : ----------

-Tell us specifically how you would improve our Pinterest presence — be concrete, not generic.
-Share Pinterest and/or Instagram accounts you have personally managed, improved, or grown. Links required.

-Tell us what Pinterest strategy you'd use to grow our account specifically, given what you saw on our site and boards.

-Your favorite scheduling tool.

Applications that don't reference our actual site or accounts (#2 and #5) will not be considered — generic answers tell us nothing about how you'd actually approach this account.

Please begin your application with the words: "I reviewed the website" so we know you read the full job post. Applications that don't start with this phrase will not be considered.