Social Media Manager & Content Creator - Real Estate

Hi! I’m a Realtor in Florida, and I’m looking for a creative, reliable Social Media Manager & Content Creator to join me and help grow my real estate brand.

I’m looking for someone who genuinely enjoys social media and content creation, someone who notices a trending Reel or audio and immediately starts thinking about how we could put our own spin on it.

I’ll provide you with plenty of photos, videos, listing information, client reviews, real estate information, and ideas. I need someone who can take what I give them and turn it into beautiful, engaging content without needing step-by-step instructions for every post.

I also want this to be collaborative! If you have an idea and need something from me, tell me. If you think I should record a certain video, send me the idea or talking points and I’ll record it for you. I want someone who will bring ideas to the table and help me figure out what we should create next.

What You'll Help Me With

You’ll help create and manage content for my:

• Instagram
• Facebook personal & business pages
• TikTok
• LinkedIn
• Google Business Profile
• X/Twitter

A big part of your role will be taking the photos and videos I send you and turning them into professional Reels, short-form videos, carousels, graphics, and posts.

Some weeks that might mean creating a Reel for a new luxury listing. Another week it might be a fun trending Reel, a local Citrus County post, a client success story, an educational carousel for sellers, a market update, or content that simply lets people get to know me.

I don't want my page to feel like one big real estate advertisement. I want to build a recognizable personal brand that people actually enjoy following.

You'd Be a Great Fit If You...

• Love creating Reels and short-form video
• Are very comfortable with Canva and CapCut or similar programs
• Have a great eye for clean, polished design
• Keep up with trending music, audio, Reel formats and social media trends
• Know how to create a strong hook that makes someone want to keep watching
• Can turn a folder of photos and random video clips into something that looks professional
• Can create beautiful carousels and graphics
• Write captions in excellent English
• Understand that Instagram, TikTok, Facebook , LinkedIn and Google Business shouldn't necessarily receive the exact same post
• Are creative and comfortable bringing your own ideas to me
• Pay attention to the little details
• Communicate well and meet deadlines
• Are open to feedback and revisions
• Want a long-term position where you can learn the brand and grow with the business

Real estate social media experience is definitely a plus, especially if you've worked with a U.S.-based Realtor or real estate company, but great content and creativity are what I really want to see.

The Look & Feel

My goal is for my brand to feel:

Luxury • Professional • Modern • Local • Approachable • Authentic

Think clean and sophisticated, but still personal and relatable.

I don't want generic Realtor templates or a feed filled with "JUST SOLD!" graphics. I want content that feels current, interesting and recognizable as my brand.

A Little About the Role

I'm looking for someone who can eventually take real ownership of my social media posts (I will stay connected to my followers and friends by responding to comments on my posts).

I don't expect you to know my business or my local market on day one. I'll help you learn both.

What I do want from the beginning is creativity, initiative and a willingness to learn.

If you see a trend that would be perfect for us, send it to me.

If you need a video from me, tell me what to record.

If you think we could turn one piece of content into five different posts, I want to hear your ideas.

The goal is for us to work together, not for me to hand you a list of exactly what to do every day.

How to Apply

I'd love to see what you've created!

Please email your application and include:

• Your resume
• Your portfolio
• Links to social media accounts you've managed
• At least 3 Reels or short-form videos you've personally edited
• Examples of carousels or graphics you've created
• Any experience you have with real estate or U.S.-based clients
• The programs you use for video editing and content creation
• Your availability each week
• Your desired hourly rate or monthly salary

Please copy and paste the following into the subject line of your email :

SOCIAL MEDIA MANAGER – [YOUR FIRST NAME]

For example:

SOCIAL MEDIA MANAGER – MARIA

This helps me keep applications organized and lets me know which position you're applying for.

Most Importantly...

I'm hoping to find someone I really enjoy working with who wants to stick around and grow with me.

As my real estate business grows, I'd love for this role to grow too.

If you're creative, love social media, have a great eye for content, and are the kind of person who's always sending someone a Reel saying "We should do this!"—I'd love to hear from you.