Creative strategist

DTC Creative Strategist – Meta Ads / Direct Response

We are looking for a Creative Strategist with strong Direct Response and DTC Ecommerce experience to join our team.

This is not a social media management role.

Your main responsibility will be researching customers, competitors and markets and turning those insights into high-converting Meta ad concepts, marketing angles, hooks and creative briefs.

We sell direct-to-consumer products across international markets and test a high volume of new marketing concepts.

What You Will Do
Conduct deep customer and market research.
Research competitor brands using Meta Ads Library.
Analyse competitor ads, advertorials, landing pages and offers.
Research customer reviews, Reddit discussions, forums, social media comments and other Voice of Customer sources.
Identify customer avatars, desires, pain points, objections and buying motivations.
Identify different levels of customer awareness.
Develop new marketing angles and creative concepts.
Write strong hooks and opening lines for Meta ads.
Develop native Facebook ad concepts.
Create UGC concepts and scripts.
Create detailed creative briefs for graphic designers and video editors.
Develop concepts for static ads, native ads, UGC and advertorial-style creatives.
Ensure messaging is congruent across the Ad → Advertorial/Landing Page → Product Page.
Analyse creative performance and identify why creatives are winning or losing.
Generate iterations and variations of winning concepts.
Maintain an organised creative testing pipeline.
Present new concepts and testing recommendations regularly.
Skills Required

You should have strong knowledge of:

Direct-response marketing
Meta/Facebook advertising
DTC ecommerce
Customer research
Voice of Customer research
Marketing psychology
Customer avatars
Market awareness levels
Market sophistication
Marketing angles
Hooks
Creative concepts
Advertorials
UGC advertising
Static advertising
Native-style advertising
Creative briefing
Competitor research
Meta Ads Library
Creative performance analysis

Knowledge of principles from marketers and books such as Eugene Schwartz / Breakthrough Advertising is a major advantage.

You Should Be Able to Answer Questions Like:
Who exactly are we targeting?
What does this customer want most?
What pain are they trying to escape?
What have they already tried?
Why didn't those solutions work?
What does the customer already know about their problem?
What is the strongest marketing angle?
What hook will stop them from scrolling?
What creative format should communicate that angle?
Why did one creative outperform another?
What should we test next?
What We Are NOT Looking For

We are not looking for someone whose main experience is:

Posting on Instagram
Managing social media calendars
Creating generic Canva posts
Community management
Influencer outreach

This is a performance creative and direct-response marketing role.

Ideal Candidate

You are:

Extremely curious
Analytical
Creative
Good at identifying patterns
Strong at research
Comfortable working independently
Able to explain WHY a creative should work
Obsessed with understanding customer psychology
Comfortable using data to improve creative decisions
Able to generate multiple angles rather than simply copying competitors

Experience working with supplements, wellness or problem-solving DTC products is highly desirable.

Application Requirement

When applying, please send:

Examples of Meta ads or creative concepts you have developed.
Examples of creative briefs you have created.
Brands you have previously worked with.
One example of an ad you believe performed well and explain WHY you think it worked.
Your experience with Meta Ads Library and competitor research.
Your experience with advertorials and direct-response marketing.

Please start your application with the words "CREATIVE STRATEGY" so we know you have read the entire job post.

This role will begin part-time with the opportunity to grow into a larger/full-time position based on performance.