Facebook Ads Creative Editor & Media Buyer

We are looking for a creative and performance-focused Facebook Ads Creative Editor & Media Buyer from the Philippines to help us create and manage advertising campaigns for multiple e-commerce stores.

The main focus of this position is creating high-converting ad creatives.

You will research suitable video material for our products, edit short-form video advertisements, create different hooks and variations, and launch and optimize the resulting campaigns through Facebook and Instagram Ads.

This is not a general product research position. The products will usually be provided to you. Your responsibility is to understand the product, research suitable creative material, produce strong advertisements, and manage the campaigns.

Your Main Responsibilities
Ad Creative Production
Create high-converting video advertisements for Facebook and Instagram
Research suitable product videos, clips, demonstrations, reviews, and other creative material
Find usable video material from sources such as TikTok, Facebook , Instagram, YouTube, competitor advertisements, supplier pages, and product pages
Edit raw video material into professional short-form advertisements
Create strong hooks that capture attention within the first few seconds
Add subtitles, headlines, voiceovers, music, sound effects, product benefits, and calls to action
Create multiple versions of each advertisement
Test different hooks, openings, formats, lengths, angles, and calls to action
Create simple static image advertisements when required
Adapt existing successful creatives into new variations
Organize all creative files clearly
Creative Research
Research competitor advertisements using the Facebook Ad Library
Analyze which video structures, hooks, offers, and angles competitors are using
Identify suitable video material for each product
Research customer pain points, product benefits, objections, and buying motivations
Turn research findings into new creative concepts
Continuously develop new advertisements so campaigns do not run out of fresh creatives

You are not expected to search for new products. The research is focused on finding video material, creative inspiration, marketing angles, and content for the advertisements.

Meta Ads Management
Launch advertising campaigns through Facebook and Instagram Ads
Set up campaigns, ad sets, and advertisements correctly
Upload and test new creatives
Monitor active campaigns every day
Analyze ROAS, CPA, CTR, CPC, CPM, conversion rate, and other relevant metrics
Identify which creatives and hooks are performing best
Pause advertisements that are not performing
Scale profitable campaigns based on performance
Test new creative variations and advertising angles
Make decisions based on campaign data
Provide regular updates about advertising spend, sales, performance, and profitability
Advertisement Management
Monitor comments under active Facebook and Instagram advertisements
Respond professionally to customer questions
Hide or manage spam and harmful comments
Add custom engagement comments when required
Protect the credibility and social proof of active advertisements