Content and Marketing Assistant

About Rachel Doherty Nutritionist
Rachel Doherty Nutritionist is a Sydney-based functional nutrition practice helping women reclaim their energy, optimise their health and age powerfully through a root-cause approach to wellness.
We specialise in functional testing and personalised nutrition, including Hair Tissue Mineral Analysis (HTMA), gut health, metabolic health and mineral balancing.
Our mission is to educate and empower women to understand why they don't feel their best and provide practical, sustainable strategies that create lasting change.
We are looking for a creative, organised and proactive Content & Marketing Assistant to become an important part of our small team and help bring our education and brand to life across digital channels.
This is much more than a social media role. You will help repurpose Rachel's knowledge and educational content into engaging social media, newsletters, blogs, lead magnets and other marketing materials.
About the Role
You will work closely with Rachel to create and manage content across social media, email and the website.
The ideal person will be someone who can take an idea, voice note, blog, client case study or piece of educational information and turn it into high-quality, engaging and on-brand content.
You don't need to be a nutrition expert, but you should have a genuine interest in health and wellness and be comfortable working with health-related educational content.
We are looking for someone who is proactive, resourceful and willing to bring ideas to the table rather than simply follow a list of instructions.
This is intended to be a long-term position for the right person, with the opportunity to take on more responsibility as the business grows.
Key Responsibilities
Social Media & Content Creation

• Manage and maintain Instagram and Facebook content
• Create engaging posts, carousels, Stories and Reels
• Repurpose Rachel's educational content, blogs, newsletters and client case studies into social media content
• Turn HTMA, gut health, mineral balancing and nutrition education into easy-to-understand and engaging content
• Create high-quality graphics using Canva
• Edit short-form videos and Reels using CapCut or similar
• Write engaging captions that educate, connect and encourage conversation
• Schedule content using Meta Business Suite or another scheduling platform
• Stay up to date with relevant social media trends and content formats
• Help develop new content ideas and identify opportunities to increase engagement and reach

Email Marketing & MailerLite

• Assist with creating and scheduling newsletters
• Repurpose existing content into email campaigns
• Format and edit email s within MailerLite
• Help create simple email campaigns and sequences
• Assist with maintaining and organising subscriber groups
• Suggest ideas for improving email engagement and content

Website & Blog Content

• Repurpose social media and educational content into blog articles
• Edit and format existing blogs and articles
• Upload and format articles on WordPress
• Add images, links, headings and basic SEO elements
• Keep website content organised and up to date
• Assist with basic website content updates when required

Lead Magnets & Marketing Materials

• Assist with creating lead magnets, guides, checklists and educational PDFs
• Design professional, on-brand resources using Canva
• Repurpose existing educational material into downloadable resources
• Assist with updating existing lead magnets and marketing materials
• Help ensure all resources are visually polished and consistent with the Rachel Doherty Nutritionist brand

Marketing & Business Support

• Help coordinate content collaborations and marketing opportunities
• Assist with basic marketing administration
• Organise content and marketing assets in an efficient way
• Track basic social media and email analytics
• Provide monthly insights into what content is performing well and suggest opportunities for improvement
• Research relevant content ideas, trends and topics
• Use ChatGPT and other AI tools to assist with content creation and repurposing

Essential Skills

• Previous experience in content creation, social media or digital marketing
• Excellent written English
• Strong Canva skills
• Experience creating Instagram and Facebook content
• Experience editing Reels or short-form video
• Good understanding of social media content and engagement
• Strong organisational skills and attention to detail
• Ability to repurpose information into engaging content
• Ability to work independently and meet deadlines
• Proactive attitude and willingness to take initiative
• Reliable internet connection
• Comfortable learning new platforms and systems

Bonus Skills
Experience with any of the following would be highly desirable:

• Health, nutrition or wellness brands
• Functional nutrition or health education
• Hair Tissue Mineral Analysis (HTMA)
• Email marketing
• MailerLite
• WordPress
• LinkedIn
• Pinterest
• CapCut
• Basic SEO
• Podcast scheduling or management
• Lead magnet creation
• PDF and ebook design
• ChatGPT or other AI tools
• Basic copywriting

The Person We're Looking For
We're looking for someone who is:

• Proactive – you don't need to be told what to do every step of the way
• Creative – you enjoy coming up with content ideas and new ways to communicate information
• Organised – you can manage multiple content tasks and deadlines
• Detail-oriented – you notice the small things and take pride in producing polished work
• Reliable – you do what you say you will do and meet deadlines
• A good communicator – you are comfortable communicating clearly and asking questions when needed
• Open to feedback – you can take direction and use feedback to improve
• Resourceful – you are comfortable researching, problem-solving and finding solutions
• Passionate about health and wellness – you have a genuine interest in the industry
• A team player – you enjoy being part of a small business and contributing ideas
• Growth-minded – you're excited to learn and develop alongside the business

Most importantly, we're looking for someone who can take Rachel's ideas and expertise and turn them into content without losing her authentic voice.
What Success Looks Like
Within your first three months, you will:

• Maintain a consistent and organised content schedule
• Produce polished, professional and on-brand social media content
• Increase engagement across Instagram and Facebook
• Help repurpose existing educational content so Rachel gets more value from the work she has already created
• Assist with consistent newsletters and email marketing
• Keep the website and blog content up to date
• Create professional lead magnets and educational resources
• Develop a strong understanding of Rachel's brand, audience and services
• Proactively bring new content and marketing ideas to the business
• Become a trusted and valued member of our small team