Paid Media Campaign Manager / Performance Marketer/ AI Automation & Google Firebase Builder

About Pro Manager

Pro Manager provides outsourced management services in marketing, sales, technology, and operations to growing businesses.

We are looking for a highly organized, hands-on Paid Media Campaign Manager to support the execution and optimization of client campaigns.

This is an execution-focused role. You will receive an approved brief, campaign objective, copy, graphics, and videos — then build, track, optimize, and report on campaigns across multiple platforms.

You are not expected to create the marketing strategy, produce video content, or serve as a general marketing manager. Your responsibility is to make campaigns run accurately, efficiently, and measurably.

Main Responsibilities

• Build, launch, manage, and optimize paid campaigns for lead generation, e-commerce sales, and, when relevant, app installs.
• Work across Meta Ads, Google Ads, LinkedIn Ads, Taboola, TikTok Ads, and YouTube.
• Set up campaign structure, audiences, placements, budgets, bidding strategies, ad variations, and conversion goals according to the approved brief.
• Upload approved ads, copy, images, videos, and landing-page links accurately.
• Perform daily campaign checks and ongoing optimization based on performance data.
• Identify underperforming ads, audiences, placements, keywords, or landing pages and recommend clear actions.
• Monitor budgets, pacing, disapprovals, learning limitations, tracking issues, and lead volume.
• Create and maintain UTM parameters, campaign naming conventions, and clean tracking structures.
• Prepare a clear weekly report for every client, including performance, KPI status, insights, actions completed, and next optimization steps.
• Publish and schedule approved organic content across social channels, including Facebook , Instagram, LinkedIn, TikTok, and YouTube.
• Upload content and basic updates to Shopify, WordPress, and Wix websites and landing pages.
• Support conversion-rate optimization through Hotjar reviews, including recordings, heatmaps, friction points, and clear improvement recommendations.

Required Advertising Platforms

• Meta Ads Manager: Facebook and Instagram
• Google Ads: Search, Display, Performance Max, YouTube, and lead-generation campaigns
• LinkedIn Campaign Manager
• Taboola Ads — proven hands-on experience is mandatory
• TikTok Ads Manager

Applicants with Taboola experience must be able to present anonymized live campaign results during the interview, including campaign objective, spend range, CPL/CPA or ROAS, optimization actions, and outcome.

Tracking & Technical Requirements

• Google Tag Manager
• Google Analytics 4
• Google Search Console
• Meta Pixel and Conversion API
• Google Ads conversion tracking and enhanced conversions
• TikTok Pixel
• LinkedIn Insight Tag
• Taboola Pixel
• Event and conversion setup for forms, phone clicks, WhatsApp clicks, purchases, thank-you pages, and lead submissions
• UTM tracking and source attribution
• Ability to diagnose basic tracking discrepancies between ad platforms, GA4, CRM, and website forms
• Hotjar: heatmaps, session recordings, funnel analysis, and practical CRO recommendations

Website & Content Operations

• Uploading and formatting content on Shopify, WordPress, and Wix
• Creating and updating basic landing-page sections, forms, buttons, links, and thank-you pages
• Scheduling and publishing approved content on social media and YouTube
• Basic YouTube Studio management: uploads, titles, descriptions, tags, thumbnails, playlists, and promotion

Weekly Reporting Standard

Every client report must include:

• Spend by platform
• Impressions, clicks, CTR, CPM, CPC
• Leads, CPL, MQL/SQL where available
• Meetings, sales, revenue, ROAS, CAC where data is available
• Performance against the agreed KPI
• Best- and worst-performing campaigns, ads, audiences, and keywords
• Optimizations completed during the week
• Issues requiring attention
• Clear actions planned for the following week

Must-Have Requirements

• At least 2–3 years of hands-on paid media experience.
• Proven experience managing lead-generation and e-commerce campaigns.
• Strong practical experience with Meta Ads and Google Ads.
• Proven Taboola experience with real campaign results available for review.
• Practical experience with LinkedIn Ads and TikTok Ads.
• Strong knowledge of GTM, GA4, pixels, conversion tracking, UTM parameters, and event setup.
• Experience working with Shopify, WordPress, and Wix.
• Ability to analyze performance data and make practical optimization decisions.
• Strong written English and reliable daily communication.
• Highly organized, detail-oriented, and able to manage several client accounts simultaneously.

Nice to Have

• Experience with CRM systems and source attribution.
• Experience with Google Sheets reporting dashboards.
• Experience with Looker Studio.
• Experience with WhatsApp conversion tracking.
• Experience with app-install campaigns.
• Experience working with agencies or multiple clients simultaneously.

Important

• This is not a content-creator, video-editor, web-developer, or marketing-manager position.
• The candidate will receive campaign briefs and creative assets from the Pro Manager team.
• The candidate must execute campaigns accurately, protect tracking integrity, optimize based on data, and provide consistent weekly reports. Position Overview

Pro Manager is looking for a hands-on AI Automation & Google Firebase Builder to support our internal operations and client delivery.

This is an execution-focused role. You will turn clear business requirements into working automations, internal tools, dashboards, and AI-powered workflows for marketing, sales, and operations.

You will work directly with the management team. We define the business goal and workflow logic; you build, test, document, and maintain the solution.

Core Technology Stack

• Google AI Studio and Gemini API
• Firebase: Firestore, Authentication, Cloud Functions, Hosting, Storage and Security Rules
• n8n for automation workflows
• Claude Code for coding, debugging, documentation, and implementation support
• Google Workspace: Google Sheets, Gmail, Drive, Calendar and Apps Script
• REST APIs, Webhooks, OAuth, JSON and third-party integrations
• GitHub and Git-based version control
• JavaScript / TypeScript and Node.js

Responsibilities

• Build internal web tools and lightweight applications using Google AI Studio, Firebase and Gemini.
• Create and maintain n8n workflows for lead management, notifications, reporting, task management, and operational processes.
• Connect forms, websites, CRM platforms, Google Workspace tools, WhatsApp Business API, advertising platforms, and external APIs.
• Build AI-assisted workflows for sales, marketing, customer service, and internal operations.
• Create dashboards, alerts, automated reports, and data-validation processes.
• Test every implementation before release and fix bugs quickly.
• Maintain clean documentation: purpose, workflow, credentials ownership, integrations, and troubleshooting steps.
• Improve existing workflows based on feedback from the management team.

Must-Have Requirements

• Proven hands-on experience with Google AI Studio and Gemini API.
• Proven Firebase experience: Firestore, Authentication, Cloud Functions, Hosting, Storage, and Security Rules.
• Strong n8n experience, including API integrations, webhooks, error handling, retries, and logging.
• Practical experience using Claude Code for development and debugging.
• Strong JavaScript / TypeScript and Node.js skills.
• Experience with Google Sheets, Apps Script, Gmail, Drive, and Calendar integrations.
• Experience with REST APIs, JSON, OAuth, Webhooks, and third-party systems.
• Ability to read existing code, fix issues, deploy changes, and document work clearly.
• Good written English and reliable daily communication.

Nice to Have

• WhatsApp Business API / Meta integrations.
• Experience with Zoho, HubSpot, Monday, ClickUp, or similar CRM/project-management tools.
• React or Next.js.
• Experience creating internal admin dashboards.
• Experience working with marketing or sales teams.

Important

GoHighLevel is not part of our technology stack and is not required for this role.