Part-Time Mid-Level SEO Specialist – Janitorial & Commercial Cleaning (Remote)

Job Overview
We are looking for an analytical and proactive Mid-Level SEO Specialist to take ownership of our organic search performance in the commercial cleaning and janitorial space. In this role, you will focus heavily on generating B2B leads by optimizing our WordPress website, refining local search presence, and ranking our service pages for high-intent commercial cleaning keywords. [1]
As a mid-level professional, you should be fully comfortable auditing a WordPress site, using tools like Ahrefs/SEMrush, and executing Local SEO strategies to attract regional businesses looking for janitorial services. [1]
Key Responsibilities

• Commercial Keyword Mapping: Research and target high-intent B2B keywords (e.g., "office cleaning services near me", "medical facility janitorial contract", "commercial carpet cleaning"). [1]
• WordPress On-Page Optimization: Direct management of content updates within WordPress (using Yoast or RankMath). Optimize service pages, landing pages, metadata, and internal linking structures. [1]

Background with Hubspot is also a must

• Local SEO & Map Pack Optimization: Optimize and maintain our Google Business Profile (GBP) and local citations to ensure we rank high in the local 3-pack for our target service areas.
• Technical SEO for WordPress: Run regular site audits to fix broken links, address mobile-responsiveness issues, optimize images to improve page speed, and manage redirects. [1]
• Competitor & Content Audits: Analyze regional cleaning competitors to identify content gaps, then update or brief new blog topics that establish our brand as a commercial cleaning authority. [1, 2]
• Performance Reporting: Compile monthly updates from Google Search Console and GA4 tracking lead form completions, phone click calls, and keyword growth. [1]

Required Skills & Qualifications

• Experience: Minimum of 2 to 4 years of hands-on SEO experience, ideally working with local service businesses, home services, or B2B commercial brands.
• WordPress Mastery: Proficient in the WordPress dashboard, block editors (Elementor, Divi, Gutenberg), and SEO plugins like RankMath or Yoast.
• Local SEO Expertise: Proven track record of optimizing Google Business Profiles, managing local citations, and handling geo-targeted keyword strategies.
• SEO Tool Suite: Expert navigation of Ahrefs or SEMrush, alongside deep proficiency in Google Search Console and Google Analytics 4 (GA4).
• Communication: Exceptional written and verbal English communication skills. You must be able to write clear, professional meta descriptions and minor copy updates.
• Reliability: Stable internet connection (with backup power/net) and strong accountability to meet weekly deliverables without micromanagement. [1, 2, 3, 4]

What We Offer

• Bi-weekly or monthly payments via Wise or PayPal.
• Flexible working hours—aside from a mandatory weekly sync, you manage your own daily schedule.
• Opportunity to increase hours or transition into a full-time role as our client roster expands.