Media Buyer (LinkedIn Ad Specialist)
Confidential employer
We are seeking a Media Buyer with at least two years of experience managing and optimizing LinkedIn Ads. This role focuses on building campaigns that drive qualified leads, event registrations, and sales pipeline. Candidates must be skilled in tracking, audience targeting, campaign setup, and full‑funnel performance management.
Responsibilities
LinkedIn Campaign Management — Build and optimize lead generation and event‑focused campaigns.
Tracking Setup — Implement Insight Tag, conversion events, and UTM tracking.
Campaign Execution — Set up audiences, objectives, creative, and budgets.
Performance Optimization — Monitor results, adjust spend, refine targeting, and test creatives.
Reporting — Provide clear reports on CPL, CPA, event attendance, and sales impact.
Requirements
2+ years of hands‑on LinkedIn Ads experience.
Proven success running lead‑to‑event‑to‑sales campaigns.
Strong understanding of tracking, Insight Tag, and CRM integrations.
Ability to manage budgets and analyze performance data.
Experience with funnels and professional audience targeting.
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