Marketing & Operations VA — GoHighLevel, Funnels, Content and Automation

Marketing & Operations VA — GoHighLevel, Funnels, Content and Automation

Type of work

Part-time, approximately 30 hours per month initially
Long-term opportunity and growth for the right person
$6–$9 per hour, depending on experience

About the business

I run a coaching and marketing business supporting local beauty, wellness and service-based business owners.

We create and deliver coaching programmes, online courses, webinars, email campaigns, social media content and AI-powered marketing tools.

I am creative, fast-moving and full of ideas. I need someone who can bring structure to those ideas, turn clear instructions into completed work and keep projects moving without needing to be chased.

This is not a role for someone who simply waits for a list of tasks.

I am looking for someone who can understand the bigger goal, follow a brief accurately, notice what is missing and stay two steps ahead.

What you will help with

• Building and managing GoHighLevel funnels, forms, workflows, pipelines and automations
• Setting up webinar registration, reminders, replay email s and follow-up sequences
• Loading, formatting, scheduling and testing email campaigns
• Managing contacts, tags, lists and lead journeys
• Creating and updating landing pages using supplied copy and design direction
• Scheduling social media content
• Creating and adapting simple on-brand Canva assets
• Supporting launches, online programmes and client onboarding
• Organising projects, priorities, deadlines and outstanding tasks
• Testing every customer journey from beginning to end
• Recording clear Loom handovers and maintaining simple SOPs
• Identifying systems that could save time, improve productivity or increase sales
• Monitoring registrations, leads, bookings and campaign results
• Helping ensure projects are properly completed rather than left 90% finished

You may be a good fit if you

• Have genuine hands-on experience with GoHighLevel
• Have supported coaches, course creators, consultants or service-based businesses
• Understand digital marketing, funnels, email campaigns and client journeys
• Can follow detailed instructions without making unapproved changes
• Ask questions before spending hours going in the wrong direction
• Are proactive, organised and commercially aware
• Can see how individual tasks connect to leads, bookings and revenue
• Communicate early if something is unclear, delayed or likely to take longer than expected
• Check and test your own work before submitting it
• Can suggest improvements while respecting the original brief
• Are comfortable receiving direct, constructive feedback
• Write and speak clear English
• Want to become a trusted long-term part of a growing business

This role will not suit you if you

• Regularly skim instructions
• Mark work complete without testing it
• Guess when something is unclear
• Add features, redesign pages or begin extra work without approval
• Need every small step assigned individually
• Submit vague reports such as “worked on updates” or “troubleshooting”
• Allow agreed hours to be exceeded without discussing it first
• Are currently learning GoHighLevel and have little practical experience

Hours and working arrangement

The role will begin at approximately 7.5 hours per week.

Hours may grow when the work is producing measurable value and the relationship is working well. Additional hours must always be approved in advance.

You do not need to work Irish hours all day, but some reliable crossover with Ireland is required for communication.

The successful candidate will begin with a short paid practical trial before any long-term commitment is made.

How to apply

Please answer every question below. Applications that do not follow these instructions will not be considered.

1. Tell me about the most complicated GoHighLevel system you personally built. What did it include?

2. Give an example of a funnel or automation that you tested from beginning to end. What problems did you find and fix?

3. Tell me about a time you noticed something your client had missed. What did you do, and what was the result?

4. How do you make sure you have understood a brief before beginning work?

5. If a task is taking much longer than expected, what do you do?

6. What experience do you have supporting coaches, course creators, wellness businesses or other service-based businesses?

7. Which of these can you confidently complete without training: GoHighLevel, Canva, email marketing, webinar setup, social scheduling, project management, SOP creation and reporting?

8. What hours are you currently available, and would you accept a position beginning at approximately 10 hours per week?

9. Please share one relevant example, Loom or portfolio item showing work you personally completed.

10. Looking at the responsibilities above, what do you believe would be the most valuable thing you could take off my plate?

Please do not send a generic or AI-generated cover letter. I want to understand how you think, communicate and work.