Senior SEO & GEO Specialist – Help Us Scale 40+ Clients

Senior SEO & GEO Specialist

Remote | Philippines | 10–15 hours/week | $15–25/hour | Long-term opportunity

We are looking for an experienced Senior SEO & GEO Specialist to become the technical and strategic SEO expert behind our growing client portfolio.

We currently manage SEO for approximately 35–40 Danish businesses and want to significantly grow our SEO MRR while maintaining — and improving — the quality of our work and client retention.

This is not a junior SEO role.

We are willing to pay up to $25/hour for someone who is genuinely excellent.

We prefer 15 hours from an outstanding SEO specialist over 40 hours from an average one.

About the Role

Your primary responsibility will be the actual SEO and GEO work behind our client portfolio.

You will not primarily be responsible for customer communication.

We already have a team member who manages customer communication, coordination and follow-up.

Your job is to be the SEO expert behind the work.

You will:

Analyze ? Prioritize ? Execute ? Measure ? Document ? Recommend what happens next.

We don't want someone who simply runs an Ahrefs or Semrush audit and sends us a list of 100 errors.

We want someone who can look at a website and determine:

"What are the most important things we can do to improve this client's organic performance?"

SEO Strategy & Execution

You should have strong experience with:

• SEO strategy
• Keyword research
• Search intent
• SERP analysis
• Competitor analysis
• Google Search Console
• GA4
• Ahrefs, Semrush or similar tools
• On-page SEO
• Content optimization
• Content briefs
• Landing page strategy
• Internal linking
• Site architecture
• Keyword cannibalization
• Indexation
• Crawlability
• Canonicals
• Redirects
• XML sitemaps
• Robots.txt
• Schema / structured data
• Duplicate content
• Broken links
• Diagnosing ranking and traffic declines

Most importantly, you need to know how to prioritize.

Finding an SEO problem does not automatically mean it is worth spending time fixing.

We want someone who understands the difference between:

"This is technically imperfect."

and:

"Fixing this is likely to have a meaningful impact."

Technical SEO & Website Performance

You will NOT be responsible for building websites.

However, you must be comfortable working hands-on with existing websites and improving their technical and SEO performance.

Website performance is an important part of this role.

You should be comfortable investigating and improving:

• Core Web Vitals
• Google PageSpeed Insights
• Lighthouse
• LCP
• INP
• CLS
• Website loading speed
• Mobile performance
• Image optimization
• Image compression
• WebP / AVIF
• Lazy loading
• Caching
• CDN configuration
• WordPress performance
• Plugin performance
• Fonts
• CSS and JavaScript optimization
• Render-blocking resources
• Third-party scripts
• Server response issues
• JavaScript-related SEO issues

We don't want someone who simply tells us:

"The website is slow."

We want someone who investigates why it is slow and improves the things that can reasonably be improved on the existing website.

For example, if a WordPress website has poor Core Web Vitals because of oversized images, unnecessary plugins, caching configuration or render-blocking resources, you should be comfortable investigating and improving these issues.

You are NOT expected to be a full-stack developer.

If something genuinely requires development work, you should be able to clearly document:

What is wrong ? Why it matters ? What needs to change ? How we verify the fix afterwards.

You should then verify that the developer's solution actually fixed the problem.

The goal is:

Make our clients' existing websites perform better — technically, in search engines and for users.

GEO / AI Search

We want GEO / AI Search to become a natural part of our SEO offering.

You should therefore be actively interested in and working with:

• GEO / Generative Engine Optimization
• AI Search
• AI Overviews
• LLM visibility
• Entity and brand signals
• Brand mentions and citations
• Structured data
• Topical authority
• Content structure for AI discovery
• Clear question/answer content
• Original and first-party information
• Authority and trust signals
• How traditional SEO influences AI visibility
• Measuring and monitoring AI visibility where reasonably possible

We do NOT expect you to claim that you have completely "solved GEO."

This area is developing quickly.

We prefer someone who tests, learns and thinks critically.

We want you to understand:

What appears to actually work — and what is just GEO hype.

Link Building & Authority

We also want to develop our authority/link-building offering.

You should understand:

• Backlink analysis
• Competitor backlink analysis
• Link gaps
• Relevance
• Authority
• Anchor text
• Toxic/spammy links
• Link quality
• Authority gaps

You should be able to identify when link building could genuinely help a client.

But you should also be comfortable saying:

"Links are not the priority for this client right now."

We are not interested in hundreds of cheap, low-quality backlinks.

Quality, relevance and business impact matter.

Client Retention

We currently manage approximately 35–40 SEO clients and intend to grow.

Keeping our existing clients is just as important as acquiring new ones.

Part of your responsibility will therefore be helping us identify clients that require attention before they become dissatisfied.

We want to gradually classify accounts based on things such as:

Healthy

Performance and work are developing as expected.

Attention

Performance is stagnating or there are issues/opportunities requiring attention.

Risk

There is a significant decline, technical problem or other concern.

Opportunity

There is a clear opportunity for additional organic growth.

We want to become increasingly proactive.

If a client's organic traffic suddenly starts declining, we want to know and investigate before the client asks us why.

Identify Growth Opportunities

We also want you to identify opportunities that can create additional value for our clients.

This could include:

• Link building
• Authority improvements
• Additional landing pages
• Content opportunities
• GEO opportunities
• Technical improvements
• Competitor gaps
• Content gaps
• New keyword opportunities

You will not primarily be responsible for selling these services.

Your responsibility is to identify and explain the business and SEO opportunity.

Our customer-facing team can then discuss it with the client.

Documentation Is Essential

This is extremely important.

Our customer coordinator needs to understand what has been done so that the work can be communicated clearly to the client.

After working on a client, you should document:

WHAT DID YOU FIND?

What did your analysis show?

WHAT DID YOU DO?

What did you actually change or implement?

WHY?

Why was this work prioritized?

RESULT / MONITORING

What happened, or what should we monitor going forward?

NEXT ACTION

What should happen next?

We never want a situation where someone asks:

"What did we actually do for this client this month?"

and nobody can answer clearly.

Working With Our Customer Coordinator

You will work alongside an existing team member who is responsible for customer communication and coordination.

The ideal workflow is:

You identify and execute the SEO/GEO work

?

You document what was done and why

?

Our coordinator communicates clearly with the client

?

You continue monitoring performance and determining the next priorities

This allows you to spend the majority of your time on SEO rather than customer service.

Help Us Build a Scalable SEO Operation

We are not only hiring you to complete tasks.

We also want your expertise to help us improve how we deliver SEO across the entire portfolio.

Over time, we want your input on:

• What should happen when a new SEO client starts?
• What should we check every month?
• What should we check quarterly?
• How should we monitor 40+ clients efficiently?
• How do we identify clients at risk?
• How should we prioritize work?
• How should SEO work be documented?
• How should GEO be incorporated into our product?
• How should we identify growth opportunities?
• What should be standardized?
• What can be automated?
• What requires senior expertise?
• What can be delegated to other team members?

We want to build a system that can support significantly more clients without sacrificing quality.

Danish Websites

Our clients are primarily Danish businesses.

The websites, keywords, Search Console queries, content and other information you work with will therefore often be in Danish.

You do NOT need to speak Danish.

Our internal communication with you will be in English.

You should be comfortable using tools such as ChatGPT, Claude or similar AI tools to translate and understand Danish content independently.

However, simply translating a keyword from English to Danish is not SEO research.

You still need to use:

• SERP analysis
• Search Console
• Keyword data
• Competitors
• Search intent
• Actual search behavior

to determine what Danish users are searching for.

Language should not prevent you from doing excellent SEO.

AI Is Part of the Workflow

You should be highly comfortable using modern AI tools.

We encourage the intelligent use of AI for:

• Research
• Translation
• Data analysis
• Content analysis
• Content briefs
• Identifying patterns
• Documentation
• SOP creation
• Workflow improvements
• Brainstorming
• Scaling repetitive parts of SEO

But we are NOT looking for someone who generates generic AI content and calls it SEO.

AI should make your SEO expertise more productive — not replace your SEO expertise.

Who We Are Looking For

You are:

• A genuine