Performance Graphic Designer for Ecommerce Ads (Meta Ads / DTC Brand)

We are looking for a Graphic Designer with experience creating image ads for ecommerce, specifically for Meta ads.

This role focuses on designing advertising creatives for paid ads. We are not looking for someone who simply places text on top of an image. We are looking for someone with strong visual judgment who understands how to think about an ad: what message it should communicate, what emotion it should trigger, and how to structure it visually to capture attention within seconds.

The right profile understands how to design image ads that stop the scroll, communicate the product’s benefit quickly, and maintain a professional, premium look consistent with a strong brand. It is important to understand the ideal customer — their problems, motivations, and emotions — and translate that into clear and persuasive visual creatives.

We also value designers who understand the role of copy within an ad: knowing what headlines to use, which phrases truly address the customer’s problem, and how to structure the message visually so the ad becomes compelling and engaging.

We expect strong design judgment: clear visual hierarchy, well-chosen typography, strong contrast, and compositions that guide the viewer’s attention to the most important elements. We particularly value designers who pay attention to details such as well-integrated backgrounds, natural shadows, believable lighting, and clean, professional compositions.

Work schedule:
Monday to Friday — 2 hours per day.

If the collaboration works well, hours may increase over time. We are looking for a stable, long-term collaboration.

Responsibilities:

• Design high-converting image ads
• Create advertising and promotional creatives
• Improve product images and website visuals
• Apply clear visual hierarchy (headline ? benefit ? product)
• Recreate and improve ads based on existing references
• Create original ad concepts from scratch based on the product and customer problem

Requirements:

• Strong experience with Photoshop, Figma, or Illustrator
• Experience designing advertising creatives for ecommerce or DTC brands
• Strong understanding of visual hierarchy, typography, and contrast
• Ability to create designs built to capture attention in ads
• Strong design taste and attention to detail

Important:

We are NOT looking for designers who only create Amazon-style infographics, social media posts, or basic Canva-style designs.

We are also not looking for creatives that simply list information. We want ads that are thoughtfully designed to capture attention, communicate a clear message, and generate interest.

We especially value portfolios that demonstrate:

• Strong use of contrast and visual hierarchy
• Clean and well-structured compositions
• Careful use of typography and headlines
• Natural integration of product, backgrounds, shadows, and lighting

To apply, please include:

• Your portfolio showing ads designed for ecommerce or Meta ads
• Also answer this question:

If you had to improve a mediocre image ad, what are the first three things you would look at and why?