Senior Meta Ads Strategist / Media Buyer — High-Ticket Lead Generation

Remote | Philippines preferred | Part-time / Hourly | Long-term opportunity

About Us

We’re a growing UK-based revenue growth agency working primarily with established online service businesses.

We’re currently building out the paid acquisition arm of our core client programme, The Velocity System™.

Our clients already have their offer and sales infrastructure optimised before paid acquisition begins. Our job at this stage is simple:

Generate more qualified demand into a sales system that is ready to convert it.

We’re looking for an experienced Senior Meta Ads Strategist / Media Buyer who can initially work directly with me to help build, document and refine this part of our delivery — and then manage Meta campaigns across our client portfolio as we scale.

This is not a junior media buying or ads VA role.

I’m looking for someone who understands the strategy behind successful paid acquisition and can tell me what we should be doing — not someone who needs me to teach them how to run Meta ads.

What You'll Own

You'll be responsible for the strategy and performance of Facebook and Instagram advertising campaigns for our clients.

This will include:

Developing Meta paid acquisition strategies
Building and launching campaigns in Meta Ads Manager
Recommending campaign structures, budgets and testing plans
Reviewing ICP, offer and funnel before launch
Working with us to develop ad angles and creative testing strategies
Briefing our creative team on what needs to be tested
Managing audiences and targeting
Monitoring and optimising campaigns
Identifying winning and losing ads quickly
Scaling winning campaigns
Managing creative fatigue and recommending new iterations
Tracking and improving CPL
Tracking cost per qualified lead
Tracking cost per booked call
Monitoring show rates and lead quality
Tracking CAC and revenue where attribution allows
Troubleshooting campaign and tracking issues
Producing clear performance reporting
Turning campaign data into actionable recommendations

Most importantly, we care about what happens AFTER the lead is generated.

Our sales infrastructure tracks opportunities through the wider journey:

Lead → Qualification → Booked Call → Show → Sales Opportunity → Closed Client → Revenue

You will work alongside our sales/operations team so we're not optimising campaigns purely around cheap leads.

We want to understand:

Which campaigns, audiences, angles and creatives are actually generating qualified opportunities and revenue?

Building the Velocity Paid Acquisition Methodology (The Velocity Scaling Club)

This is an important part of the role.

We're building this department in-house, so initially you'll also work with me to establish our repeatable paid acquisition methodology.

This may include helping us define:

Client paid-acquisition readiness criteria
Minimum requirements before launching ads
Recommended starting budgets
Campaign build standards
Testing methodology
Creative testing framework
Optimisation rules
Scaling rules
Tracking requirements
Core KPIs
Reporting structure
Client communication/reporting cadence
Campaign QA processes
Troubleshooting processes
SOPs and documentation

You don't need to build all of this alone.

But I do need someone experienced enough to contribute meaningfully and say:

“This is how I recommend we structure this, and here's why.”

Who We're Looking For

You should have:

3+ years of hands-on Meta Ads experience
Strong experience with Facebook + Instagram lead generation
Experience managing meaningful client ad spend
Experience with high-ticket service businesses
Experience generating applications and/or booked sales calls
Strong understanding of Meta Ads Manager
Strong campaign testing and optimisation skills
Experience scaling successful campaigns
Strong understanding of Pixel, CAPI and conversion tracking
Understanding of attribution
Ability to diagnose whether poor performance is coming from the ad, creative, funnel, offer or sales process
Experience using sales data to evaluate lead quality
Strong analytical skills
Excellent attention to detail
Clear written English
Strong documentation and reporting habits

Experience with agencies, coaches, consultants, education businesses or other online service providers would be particularly valuable.

This Role Is NOT For You If...
Your main experience is ecommerce
You've mainly run boosted posts or engagement campaigns
You judge campaign success purely by CPL
You need someone else to tell you exactly what campaigns to build
You don't understand tracking or attribution
You don't analyse what happens to leads after they enter the funnel
You don't enjoy testing and analysing data
Your Meta knowledge isn't current
You're uncomfortable challenging an idea when the data suggests we should do something differently

I'm very open to being challenged.

If you know more about Meta ads than I do, that's exactly why I'm hiring you.

How You'll Work With Our Creative Team

You'll work closely with a Paid Social Creative Strategist / Copywriter / Editor.

The creative team will support with:

Research
Angles
Hooks
Scripts
Creative briefs
Ad copy
Video editing
Creative variations

Your job is to help turn performance data into the next creative decision.

For example:

Angle A performs poorly → stop testing

Angle B produces qualified booked calls → develop additional variations

Creative B2 becomes the strongest performer → produce new hooks/iterations around the same concept

We want a continuous:

Create → Test → Analyse → Iterate → Scale

loop.

Hours & Compensation

This will initially be a part-time, hourly position with the opportunity for hours and responsibility to increase as our paid acquisition client portfolio grows.

Budget: approximately $10–$15+ USD/hour depending on experience.

I'm willing to consider higher rates for an exceptional candidate with strong high-ticket lead-generation experience and demonstrable results.

We are specifically open to candidates based in the Philippines.

This is intended to become a long-term role rather than a short-term freelance project.

How To Apply

Please don't send a generic application.

Start your application with:

VELOCITY

Then submit a Loom video answer the following:

1. How many years have you personally managed Meta ads?

2. What types of businesses have you primarily run ads for?

3. Tell me about your strongest HIGH-TICKET LEAD GENERATION campaign. Please include, where available:

Monthly ad spend
Leads generated
CPL
Qualified leads
Booked calls
Cost per booked call
Sales
CAC
Revenue / ROAS

4. What is the largest monthly Meta ad spend you've personally managed?

5. If a campaign was producing a very low CPL but the sales team said the leads were terrible, what would you investigate?

6. If an ad angle was consistently generating the highest-quality booked calls, how would you approach scaling it?

7. How do you d ---------- whether poor performance is caused by the creative, campaign, funnel, offer or sales process?

8. What tracking setup would you expect to have in place for a high-ticket lead-generation funnel?

9. Have you helped an agency create SOPs, processes or a repeatable paid-media delivery methodology before? If yes, tell me about it.

10. Please share 2–3 relevant case studies or examples of campaigns you have personally managed.

If possible, include screenshots or supporting evidence.

Important

I'm not looking for the cheapest person.

I'm looking for someone who is extremely good at Meta advertising, commercially minded, obsessed with the numbers and excited about helping us build an exceptional paid acquisition service.

If you're someone who looks beyond Ads Manager and wants to understand:

Did we generate the right lead?

Did they book?

Did they show?

Were they qualified?

Did they buy?

What did it cost us to acquire that customer?

...then I'd love to hear from you.