Meta Ads Copywriter & Video Editor — Direct Response

Remote | Philippines preferred | Part-time / Hourly | Long-term opportunity

About Us

We’re a growing UK-based revenue growth agency working with established online service businesses, including agencies, coaches, consultants and education businesses.

We’re currently building the paid acquisition arm of our client delivery and are looking for a Meta Ads Copywriter & Video Editor to join our team.

You’ll work directly from briefs provided by our Senior Meta Ads Strategist / Media Buyer, turning advertising strategy and angles into high-quality Facebook and Instagram ads.

This is a hybrid role combining:

Direct-response copywriting + short-form video editing + ad creative production.

You will not be responsible for developing the overall paid advertising strategy, managing campaigns or d ---------- media spend.

Your job is to take the strategy and turn it into ads that convert.

What You'll Own
Direct-Response Copywriting

Working from an approved angle and creative brief, you'll create:

Scroll-stopping hooks
Talking-head video scripts
Short-form ad scripts
Primary Meta ad copy
Headlines
CTAs
Script variations
Hook variations
Messaging variations for creative testing

You need to be able to take a strategic direction and turn it into natural, compelling copy that sounds like the client — not generic AI-generated advertising copy.

Video Editing & Creative Production

You'll take raw client footage and turn it into finished Meta ads, including:

Talking-head ads
UGC-style creative
Short-form video ads
Captions and subtitles
Text overlays
B-roll
Pattern interrupts
Strong opening sequences
Appropriate pacing
Static creatives where required
Multiple versions of the same ad for testing
Different hooks/openings using the same core footage
Iterations of winning creatives

You should understand that the goal isn't simply to make an ad look good.

The goal is to make someone stop, watch, click and ultimately become a qualified lead.

How The Role Works

Our Senior Meta Ads Strategist / Media Buyer owns:

ICP + Offer → Advertising Strategy → Angles → Testing Strategy → Campaigns → Performance → Optimisation

You'll then receive a brief containing things such as:

Target audience: Who we're speaking to
Angle: The idea we're testing
Core message: What we need to communicate
Pain/desire: What matters to the prospect
Proof: Results or credibility to incorporate
CTA: What we want them to do
Creative requirement: What needs producing

You turn that into:

Hooks → Scripts → Ad Copy → Client Filming Instructions → Finished Creative → Variations

The Media Buyer launches and analyses the ads.

They may then come back with:

“This angle is working. We need five more variations.”

or:

“The message is working, but Hook B is outperforming everything else. Create more versions around that hook.”

You then produce the next round of creative.

The process is:

Brief → Copy → Record → Edit → Launch → Analyse → Iterate

What We're Looking For

We're looking for someone with experience in both copywriting AND creative production.

You should have strong experience with:

Meta/Facebook/Instagram ads
Direct-response copywriting
Writing hooks
Writing video ad scripts
Writing Meta ad copy
Short-form video editing
Talking-head ads
UGC-style creative
Creative variations
Static ad creative
Captions and text overlays
B-roll and visual storytelling
Creating ads from raw client footage

Experience working with high-ticket service businesses, agencies, coaches, consultants or education businesses is strongly preferred.

You should also have a basic understanding of metrics such as:

CTR
CPL
Hook rate
Hold rate
Conversion rate
Creative fatigue

You won't be responsible for analysing the entire account, but you need to understand why performance data affects what creative we produce next.

This Role Is NOT For You If
You're purely a video editor
You need a finished script before you can begin
Your experience is primarily organic social media content
You focus more on making content aesthetically beautiful than making it convert
You don't have direct-response copywriting experience
You can't write strong hooks
You rely heavily on generic AI copy without editing it
You don't understand the difference between organic content and paid advertising
You're uncomfortable producing multiple iterations of the same concept

We're specifically looking for someone who can take:

“Here's the audience, angle and message.”

and independently turn it into multiple finished ads ready for testing.

Working With Our Media Buyer

You'll work closely with our Senior Meta Ads Strategist / Media Buyer.

They own what we're testing and why.

You own bringing that strategy to life.

For example:

Media Buyer:

Angle: Agency owners think they need more leads to scale, when poor sales conversion may actually be the problem.

You might create:

Hook 1: If you think the only way from £30k → £50k months is MORE leads, think again.

Hook 2: Your agency probably doesn't have a lead problem.

Hook 3: Before you spend another £1 generating leads, check this.

You would then build the scripts, copy and creative variations around that direction.

Once the ads are tested, the Media Buyer feeds the results back to you so we can create more of what works.

Building Our Creative Library

As the department grows, you'll also help us document and organise the creative production side of our delivery.

This may include:

Hook libraries
Script templates
Copy templates
Client filming guides
Creative brief templates
Editing standards
Creative naming conventions
Creative asset organisation
Winning creative libraries
Creative production SOPs

The Media Buyer owns the acquisition methodology.

You'll help us build the repeatable creative production methodology underneath it.

Hours & Compensation

This will initially be a part-time, hourly position, with the opportunity for hours and responsibility to increase as our paid acquisition client portfolio grows.

We're particularly interested in candidates based in the Philippines.

Initial budget: approximately $7–$12+ USD/hour depending on experience.

We're willing to consider higher rates for someone exceptional who genuinely combines:

Direct-response copywriting + Meta ad experience + excellent video editing.

This is intended to become a long-term role.

How To Apply

Please start your application with:

VELOCITY CREATIVE

Then film a Loom video and answer the following:

1. How many years have you worked creating paid social / Meta ad creative?

2. How many years of direct-response copywriting experience do you have?

3. What types of businesses have you created ads for?

4. Have you worked with high-ticket service businesses where the goal was generating leads, applications or booked calls? Please explain.

5. Please send 3–5 examples of Meta ads you've personally worked on.

For each example, tell us exactly what you personally completed:

Hook / Script / Ad Copy / Editing / Static Creative

6. Please send an example of direct-response copy you've personally written.

7. MINI TASK

Imagine your Media Buyer gives you this brief:

Audience: Established online agency owners generating £30k+/month
Angle: More leads aren't always the answer — poor sales conversion may be preventing the agency from scaling.
Core message: Fix how existing demand is converted before spending more money generating demand.
CTA: Apply to work with us.

Please provide:

3 potential hooks
1 short talking-head ad script
Primary Meta ad copy
1 headline
CTA

8. If the Media Buyer told you one particular hook was significantly outperforming the others, what would you create next?

9. What tools do you use for video editing and creative production?

10. What is your hourly rate and current weekly availability?

What Matters To Us

We're not looking for the cheapest editor.

We're looking for someone who is fast, creative, commercially minded and excellent at turning a brief into direct-response advertising.

We want someone who understands:

Strategy tells us WHAT to say.

Copy determines HOW we say it.

Creative determines HOW we deliver it.

Data tells us what to make next.

If you can take an advertising angle and turn it into hooks, scripts, copy and finished Meta ads without needing your hand held through every step, we'd love to hear from you.