Lead Generation Specialist (5 Days - ONSITE)

Work Location: Eastwood, Quezon City
Work Schedule: Monday-Friday / 7AM-3PM (PHT)

I am seeking a motivated and results-driven Appointment Setter / Lead Generation Specialist / Business Development Representative (BDR) to join our Business Development team. This role will work closely with the Director to identify opportunities, engage with Australian law firms, and generate qualified appointments that contribute directly to business growth. If you are passionate about sales, relationship building, and creating business opportunities, this is an exciting opportunity to grow with an expanding legal services company.

DUTIES & RESPONSIBILITIES:

Lead Generation & Prospecting

• Conduct high-volume outbound prospecting targeting Australian law firms, legal practitioners, and key business decision-makers.
• Research and identify potential clients using platforms such as: LinkedIn Google Maps SEEK Recruitment platforms Facebook law firm groups Professional networking communities
• Build and maintain targeted prospect lists, including Managing Partners Practice Managers Principals Law Firm Owners Legal Operations Managers
• Maintain accurate prospect information, communication history, follow-ups, and opportunities within the CRM.

Appointment Setting & Business Development

• Execute outbound sales campaigns through: Cold calling Email marketing LinkedIn outreach Professional networking channels other lead generation strategies
• Introduce Law Assist’s offshore staffing solutions and identify law firms with staffing requirements.
• Qualify prospects based on: Business needs Hiring requirements Budget Timing and readiness to engage
• Schedule qualified discovery calls and presentations with Law Assist Directors.
• Communicate confidently with senior decision-makers including partners, founders, principals, and business owners.

Sales & Relationship Management

• Handle objections professionally and effectively communicate the value of offshore staffing solutions.
• Apply consultative selling techniques focused on: Improving operational efficiency Reducing staffing costs Access to skilled legal support professionals Supporting business growth and scalability
• Build strong relationships with prospects and create opportunities for long-term partnerships.

Marketing & Content Support

• Support LinkedIn and email marketing campaigns to generate qualified leads.
• Assist in developing engaging outreach materials and sales collateral.
• Utilise Canva to create professional marketing materials including: Flyers Brochures Presentations Promotional content

Performance & Reporting

• Achieve daily activity targets, including booking 2–3 qualified meetings per day.
• Maintain consistent follow-up processes to maximise conversion opportunities.
• Keep CRM records updated and ensure accurate pipeline tracking.
• Provide regular reporting on: Lead generation activities Prospect engagement Appointment outcomes Business development performance

QUALIFICATIONS:

• Proven experience in: Appointment setting Lead generation Business development B2B sales BPO or outsourcing environments
• Experience working with Australian clients or professional services industries is highly preferred.
• Strong communication skills with confidence speaking to business owners and senior executives.
• Experience with outbound sales, cold calling, LinkedIn outreach, and email campaigns.
• Strong research skills with the ability to identify quality prospects. Comfortable handling objections and conducting consultative conversations.
• Experience using CRM systems and managing sales pipelines. Legal industry experience is an advantage but not essential.
• Experience creating marketing materials using Canva is preferred.