SEO Marketing

We are looking for a highly motivated and results-driven Digital Marketing Specialist to join our growing team.
This position will initially focus on marketing our car rental business, with the opportunity to take on additional responsibilities and support marketing initiatives for other businesses owned by the company in the future.
We are looking for someone who is not simply a social media poster, but someone who understands digital marketing, lead generation, SEO, paid advertising, websites, funnels, CRM systems, and customer acquisition.
The ideal candidate is someone who can take a business goal, develop a marketing strategy, execute the campaign, track the results, and continuously improve performance.

Key Responsibilities
Digital Marketing
Develop and execute digital marketing strategies to increase brand awareness, website traffic, leads, and bookings.
Manage and optimize marketing campaigns across multiple digital channels.
Research target audiences, competitors, keywords, and market opportunities.
Track campaign performance and make data-driven recommendations.
Identify new opportunities to generate leads and increase customer acquisition.
Continuously test different marketing strategies, creatives, audiences, offers, and messaging.
SEO & Website Marketing
Manage and improve the company's website SEO.
Conduct keyword research and identify opportunities to rank for relevant search terms.
Optimize website pages, titles, descriptions, headings, images, and content for search engines.
Help create SEO-focused landing pages and website content.
Monitor Google search rankings, organic traffic, and website performance.
Identify technical and on-page SEO issues and coordinate improvements.
Develop strategies to increase organic traffic and generate more rental inquiries and bookings.
Use tools such as Google Search Console, Google Analytics, Google Business Profile, and SEO platforms.
Google Ads & Paid Advertising
Create, manage, and optimize Google Ads campaigns.
Develop campaigns focused on generating rental inquiries, calls, leads, and bookings.
Perform keyword research and competitor analysis.
Manage search campaigns, display campaigns, remarketing, and other appropriate campaign types.
Monitor advertising spend, cost per lead, conversion rates, and overall campaign performance.
Test different ad copy, keywords, landing pages, audiences, and offers.
Identify underperforming campaigns and make adjustments to improve ROI.
Experience with Meta Ads (Facebook & Instagram) is also highly preferred.
Social Media Marketing
Manage and grow the company's social media presence.
Develop social media strategies for platforms such as Instagram, Facebook , TikTok, and others.
Create or coordinate engaging posts, reels, stories, promotional content, and campaigns.
Develop content calendars and promotional campaigns.
Monitor engagement, reach, followers, leads, and conversions.
Stay current with social media trends and identify opportunities to increase organic reach.
Repurpose existing content into different formats and platforms.
GoHighLevel / CRM / Automation
Manage and utilize GoHighLevel for marketing and customer acquisition.
Build and maintain funnels, landing pages, forms, workflows, pipelines, and campaigns.
Set up automated SMS and email follow-ups.
Help develop lead nurturing and customer follow-up systems.
Track leads through the sales pipeline.
Identify opportunities to automate repetitive marketing and customer communication processes.
Monitor funnel performance and improve conversion rates.
Hands-on experience with GoHighLevel is strongly preferred.
Content & Creative Coordination
Help develop marketing content for the car rental business.
Write or coordinate website content, blog posts, social media captions, advertisements, and promotional materials.
Work with graphic designers, video editors, or other freelancers when necessary.
Provide creative direction for advertisements and social media content.
Help develop promotions around holidays, travel seasons, weekends, special events, and new vehicle additions.

Analytics & Reporting
You will be expected to understand what is working and what is not.
Responsibilities include:
Monitor website traffic and conversions.
Track Google Ads and Meta Ads performance.
Monitor lead volume and cost per lead.
Track conversion rates.
Monitor SEO performance and keyword rankings.
Analyze GoHighLevel funnel and pipeline performance.
Prepare regular marketing performance reports.
Provide recommendations based on data.
Clearly communicate what marketing activities are generating results.
We want someone who can say more than "the post got 5,000 views."
We want someone who can answer:
"How many leads did we generate, what did they cost, where did they come from, and how can we get more?"