Marketing & Lead Generation Virtual Assistant — U.S. Roofing Company

Position: Marketing, Social Media & Lead Generation VA
Industry: Roofing / Construction / Home Services
Company: Glacier Exteriors
Location: Remote — Philippines
Hours: Part-Time to Start, With Opportunity to Grow
Schedule: Some U.S. Mountain Time business-hour availability required

About Us

Glacier Exteriors is a growing roofing and exterior construction company based in Colorado, USA.

We specialize in residential and commercial roofing, storm/hail damage, roof inspections, repairs, insurance restoration, and exterior construction.

We are looking for a talented, dependable and motivated Virtual Assistant who can help us grow our marketing presence and generate new business.

This is NOT just a social media posting position.

We are looking for someone who wants to become an important part of our company and help us generate actual leads, appointments and relationships.

Primary Responsibilities
Lead Generation & Realtor Outreach
Research Realtors, real estate offices, property managers, HOAs and other potential referral partners.
Build targeted prospect lists in Colorado communities recently affected by hailstorms.
Find names, business phone numbers, email addresses and other relevant contact information.
Make outbound B2B phone calls to Realtors and property-management companies.
Introduce Glacier Exteriors and our free roof inspection and pre-listing roof evaluation programs.
Follow provided scripts while still sounding natural and conversational.
Send follow-up email s to interested prospects.
Schedule calls, inspections or meetings for the owner.
Maintain organized records of every contact and follow-up.
Consistently follow up with prospects instead of giving up after one attempt.
Social Media & Marketing
Manage and grow our Facebook , Instagram and LinkedIn presence.
Assist with Google Business Profile content.
Create professional posts using photos and videos from our roofing projects.
Create before-and-after posts.
Create educational roofing and storm-damage content.
Create hailstorm and severe-weather marketing content.
Create graphics and marketing materials in Canva.
Help create short-form videos/Reels.
Repurpose existing photos, videos and content across multiple platforms.
Help identify local Facebook groups and other appropriate opportunities to increase Glacier's visibility.
Assist with review-generation campaigns.
Hail & Storm Marketing

Colorado frequently experiences significant hailstorms.

When a storm occurs, we want to move FAST.

You may be asked to:

Research affected cities, neighborhoods and ZIP codes.
Identify Realtors and property managers in the affected area.
Build targeted contact lists.
Create storm-related social media content.
Begin Realtor/property-manager outreach.
Help organize leads and follow-up campaigns.
Who We're Looking For

We want someone who is:

Highly dependable
Organized
Self-motivated
Comfortable making outbound phone calls
Friendly and confident on the phone
Excellent at speaking and writing English
Comfortable communicating with American business owners and professionals
Experienced with social media
Experienced with Canva
Comfortable learning new software
Detail-oriented
Able to follow instructions but also think independently
Interested in a LONG-TERM position

Experience working with a U.S. roofing, construction, real estate, solar, insurance or home-services company is a major plus.

Cold-calling or appointment-setting experience is also a major plus.

Software/Skills That Are Helpful

Experience with any of the following is helpful but not required:

Canva

Facebook
Instagram
LinkedIn
Google Business Profile
Google Sheets / Excel
CRM software
ChatGPT / AI tools
Video editing
Lead generation software
Cold calling / appointment setting
How Success Will Be Measured

We care about RESULTS — not just hours worked.

We will track things such as:

New prospects researched
Outbound calls completed
Decision-makers contacted
Follow-up email s sent
Appointments scheduled
Realtor/property-manager relationships created
Leads generated
Social media content published
Social media engagement and growth
Ultimately, roofing opportunities generated for Glacier Exteriors
Growth Opportunity

We are a growing company.

If you are talented, dependable and help us grow, there will be an opportunity for increased hours, increased compensation, bonuses and additional responsibility.

We want to find someone who can become a long-term member of the Glacier Exteriors team.

HOW TO APPLY — PLEASE READ CAREFULLY

Please include the following with your application:

1. Tell me about your previous experience with lead generation, cold calling and social media.

2. Have you ever worked for a roofing, construction, real estate, solar, insurance or other U.S. home-services company?

3. What software and marketing tools are you experienced with?

4. Send examples of social media posts or Canva graphics you have created.

5. Please send a short voice recording introducing yourself and explaining why you would be good at calling Realtors in the United States.

6. Tell me your desired hourly rate and how many hours per week you are available.

7. Tell me what hours you are available to work in U.S. Mountain Time.

IMPORTANT APPLICATION INSTRUCTION

At the very beginning of your application, write:

"GLACIER MODE"

Applications that do not include these words will not be considered.

We are doing this to make sure applicants have carefully read the entire job posting.

We look forward to meeting you!