Marketing & Sales Virtual Assistant

Company: Treehouse Learning Center
Location: Remote
Department: Marketing / Sales
Reports To: Executive Assistant / Management Team / CEO

About Treehouse Learning Center
Treehouse Learning Center is an early education center serving children and families in Lynn, Massachusetts. We provide infant, toddler, preschool, pre-K, after-school care, transportation, and meal services across our two locations.

Our mission is to nurture, educate, and inspire children while supporting families with a safe, caring, and high-quality learning environment.

We are looking for a creative, proactive, and results-driven Marketing & Sales Virtual Assistant who can help elevate Treehouse Learning Center’s online presence, increase engagement, support lead generation, and help turn inquiries into tours and enrollments.

Position Overview
The Marketing & Sales VA will support Treehouse Learning Center’s marketing, social media, lead follow-up, content planning, and enrollment support.

This role is ideal for someone who understands social media trends, knows how to create engaging content ideas, can help improve online visibility, and is comfortable following up with prospective families in a warm and professional way.

We are looking for someone who can help bring fresh ideas, stay updated with trends, and help make Treehouse Learning Center stand out more in the community.

Key Responsibilities:

Social Media & Content Support

• Help plan and organize content ideas for Treehouse Learning Center’s social media platforms.
• Stay updated with current social media trends, reels, captions, hooks, and engagement strategies.
• Suggest creative content ideas that align with TLC’s brand, programs, families, teachers, events, and classroom activities.
• Help create or coordinate captions, post ideas, story ideas, reels concepts, and campaign themes.
• Support content that promotes infant, toddler, preschool, pre-K, after-school, transportation, meals, events, and enrollment.
• Help increase engagement through thoughtful content ideas, parent-friendly messaging, and community-focused posts.
• Review flyers, posts, QR codes, links, and campaign materials before publishing.

Brand Growth & Engagement

• Help elevate TLC’s brand presence online.
• Suggest ways to improve social media visibility, engagement, and audience connection.
• Support campaigns that highlight TLC’s strengths, including caring teachers, safe environment, nutritious meals, transportation, family communication, and child development.
• Help identify opportunities to make content more engaging, trendy, and professional.
• Monitor audience engagement and suggest improvements based on what is working.|

Lead Management & Sales Support

• Monitor and organize incoming leads from website forms, social media, ads, email s, phone inquiries, and CRM systems.
• Follow up with prospective families through email , SMS, phone calls, or assigned communication channels.
• Help schedule tours for interested families.
• Track lead status, follow-up dates, tour interest, enrollment interest, and next steps.
• Follow up with families who toured but have not yet enrolled.
• Help make sure no lead falls through the cracks.

Enrollment Campaign Support

• Assist with campaigns for open enrollment, infant and toddler availability, after-school programs, seasonal promotions, events, and family updates.
• Help prepare simple email drafts, SMS messages, parent reminders, and social media captions.
• Support marketing campaigns that drive families to inquire, schedule tours, and enroll.
• Help organize campaign calendars, posting schedules, and lead follow-up trackers.

CRM & Administrative Support

• Update CRM records, contact notes, tags, lead stages, and pipelines.
• Assist with GoHighLevel, Procare, email platforms, spreadsheets, or other tools used by the team.
• Monitor lead activity and report if follow-ups are missing.
• Prepare daily or weekly updates on leads, campaigns, engagement, and pending tasks.

Qualifications

• Experience as a Virtual Assistant, Marketing Assistant, Social Media Assistant, Sales Assistant, Lead Generation Assistant, or similar role.
• Strong written communication skills.
• Creative mindset with an understanding of social media trends.
• Comfortable creating content ideas, captions, and campaign messages.
• Experience with lead follow-up, sales support, or customer communication.
• Organized and able to manage follow-ups without constant reminders.
• Experience with CRM systems such as GoHighLevel, HubSpot, or similar platforms is a plus.

Required Skills

• Social media content planning
• Trend awareness
• Caption and messaging support
• Lead follow-up
• Sales and enrollment support
• CRM updating
• Email and SMS communication
• Basic reporting
• Organization and attention to detail
• Friendly, professional, parent-focused communication

Ideal Candidate
The ideal candidate is someone who is creative, organized, and proactive. They should not only complete assigned tasks but also bring ideas to the table.

We want someone who can help Treehouse Learning Center grow its visibility, improve engagement, support lead generation, and create a stronger connection with families online.

This person should be able to think from both a marketing and sales perspective: creating content that attracts families, following up with leads professionally, and helping move families from inquiry to tour to enrollment.