Creative Content & Marketing Assistant (AI, Social Video & Email | Part-time | Long-term)

ABOUT THE ROLE

We’re looking to find a creative, proactive and highly capable content marketing assistant to work alongside us across two small UK businesses.

The initial focus will be an established personalised coastal photography and gifting business. We have a large collection of professionally produced photography, regular behind-the-scenes video footage and lots of meaningful customer stories. We’d love to find someone who can help us turn those raw materials into consistently excellent content and marketing campaigns.

The brand creates personalised artwork and gifts for people marking meaningful moments in their lives. Our customers include new parents, newlyweds, couples celebrating anniversaries, grandparents, families and people looking for thoughtful gifts with a genuinely personal story behind them.

This isn’t quite a traditional VA role. We’re looking for someone who can bring ideas and creative judgement to the table, rather than simply waiting for a list of instructions or selecting the nearest Canva template.

You’ll work closely with the business owner to share and develop ideas, d ---------- which ones are worth pursuing, and then take the lead in turning them into finished work.

WHAT YOU’LL BE HELPING WITH

Your work is likely to include:

• Turning raw coastal, photography and behind-the-scenes footage into engaging TikToks, Instagram Reels and other short-form content
• Finding suitable hooks, captions, music, trends and storytelling angles for relatively simple, often faceless footage
• Creating accurate, natural-looking campaign visuals using AI tools, photo-editing software and existing brand assets
• Producing social graphics, product visuals, carousels and other campaign materials
• Helping us develop a consistent TikTok presence and test different approaches to building an audience
• Planning, writing and building email campaigns in MailerLite for an established list of approximately 7,000 subscribers
• Helping improve email segmentation, automations and the broader email marketing plan
• Turning customer stories, rough notes and existing material into email s, articles, captions and web copy
• Maintaining a practical content calendar and helping make sure good ideas actually get completed and published
• Reviewing what performed well and suggesting what we should repeat, change or try next
• Keeping an eye on relevant social trends and finding thoughtful ways to adapt them to the brand
• Occasionally creating professional LinkedIn content and marketing assets for a second UK consultancy business
• Potentially helping with straightforward Facebook and Instagram ---------- campaigns in the future

Initially, everything will come back to the business owner for review and approval. As we get to know one another and you become comfortable with the brand, there will be the opportunity to schedule and publish content directly.

WHO WE’D LOVE TO FIND

You might describe yourself as a content creator, creative marketer, social media specialist or digital marketing assistant. The exact job title matters less to us than the quality of your work and the way you think.

Ideally, you’ll have:

• Strong creative and visual judgement
• Excellent, natural written English
• Experience editing short-form social video using CapCut, Edits, Premiere Pro, or similar
• Experience creating polished social and campaign assets using Canva, Photoshop or similar tools
• Confidence using AI image and writing tools while carefully checking quality, accuracy and brand consistency
• A good understanding of TikTok, Instagram Reels, hooks, pacing and platform-native content
• Experience producing or managing email campaigns in MailerLite or a similar platform
• The ability to understand an emotional brand and communicate without sounding generic, exaggerated or AI-generated
• Excellent attention to detail, including checking names, dates, product information and visual accuracy
• The confidence to suggest ideas and spot opportunities without always waiting for a detailed brief
• Good organisation, communication and reliability when working remotely

IT WOULD ALSO BE GREAT IF YOU HAVE EXPERIENCE WITH:

• MailerLite automations and audience segmentation
• Facebook and Instagram advertising
• Remarketing campaigns and Meta Ads Manager
• Ecommerce or personalised gift products
• Blog writing and basic SEO
• LinkedIn content creation
• Content analytics and performance reporting
• Photo retouching or realistic product mock-ups

You don’t need to be an expert in every item on the list. We’re primarily looking for someone with good creative instincts, broad digital skills, a willingness to learn and a genuine desire to contribute ideas.

WORKING ARRANGEMENT

• Approximately 25 hours per month
• £250 GBP per month
• Flexible working hours
• An initial three-month paid engagement
• The opportunity to continue working together if the relationship works well
• Potential for additional hours and broader responsibilities over time
• Mostly asynchronous working, with a short regular planning call
• Completely fine to work with other clients alongside this role

We care far more about the quality of your thinking and work than formal qualifications.

HOW TO APPLY

Please start your application by completing this sentence:

“You really really need to hire me because…”

Feel free to show us a little personality.

We’d then love to see any of the following where relevant:

• A short introduction explaining why this role appeals to you
• Links to examples of your work, particularly short-form video, visual content, email campaigns or creative marketing projects
• A little context about what you personally contributed to those examples
• A brief overview of the AI, video-editing, design, social media or email marketing tools you have used
• An example of a project or idea you took ownership of, whether for a client, employer or your own work
• The areas of this role you feel strongest in and one area you would be particularly interested in developing
• Confirmation of your availability, current work commitments and whether you’re comfortable with approximately 25 hours per month at £250 GBP

Please don’t worry if you haven’t used MailerLite specifically or don’t have experience in every area mentioned. We’re looking for a strong overall creative fit, good judgement and someone who is excited to learn and contribute.

We’ll provide more information about the businesses to shortlisted applicants, who will then be invited to complete a small paid practical exercise using genuine footage and a campaign brief.

We’re looking forward to seeing your work, hearing your ideas and hopefully finding someone who can become a valued part of what we’re building.